Overcoming Fear: Calling a Newsroom’s Assignment Desk
As I’ve laid out some of the inner workings of the newsroom the past few months, many of my new PR colleagues have expressed to me the same fear: calling the assignment desk. Many have run into the same issues, connecting with an assignment editor who doesn’t have the time to talk, being told flat …
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McKeeman On The Move: NC-Based McKeeman Communications Closes Out Summer with Three New Charlotte Clients
August 10, 2018 – McKeeman Communications, a Raleigh-based public relations agency with another office in Nashville, T.N., is excited to announce three new diverse client partnerships. The new partnerships include two clients from the food and beverage industry, Hissho Sushi and Showmars, as well as Drybar, a popular chain of blowout salons building momentum across …
Know Who You're Pitching To: How a News Assignment Editor Makes Your Story Happen
Through the Eyes of WSOC-TV’s Annmarie Rosenquist Before I became a news producer, I was an assignment editor. I learned from some of the industry’s best in Raleigh, N.C. at WRAL-TV and Spectrum News. This position taught me how to find news, distinguish the best stories from the duds and interpret cop-speak over shoddy police …
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McKeeman Communications Account Supervisor Appointed to Ronald McDonald House of Eastern NC Board of Directors
Greenville, NC – April 18, 2018 – The Ronald McDonald House of Eastern NC recently appointed Whitney Williams, Greenville native and Account Supervisor at McKeeman Communications, to their Board of Directors. From a young age, Williams was familiar with the mission of the Ronald McDonald House, as her mother was among the first to stay …
Reflections of a Mini-Maven
Hi there, this is your friendly neighborhood intern speaking! Like most soon-to-be college graduates, I’ve been spending a lot of time reflecting on all the things I’ve gotten to learn and experience on my journey through higher education. This semester I had the opportunity to learn from the most incredible group of women, both professionally …