We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means. Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the …
Earned Media: Your Brand’s Secret Weapon in the AI Era Read More »
As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a …
Networking can feel awkward. You’re not alone in this feeling! You’re expected to introduce yourself, make small talk and sometimes even ‘sell’ an opportunity. As a PR agency, we’re often guiding our clients on how to build relationships with media, customers and communities. But, we’re also a small, women-owned business (celebrating 30 years, smile). That …
By: Yianni Peroulas How Did I Get Here? Like most business students at the University of North Carolina – Chapel Hill, I was ambushed early in my college career by countless peers, advisors, and family members asking about my post-grad plans. Instead of choosing a concentration early, I made it my goal to diversify my …
The stories behind the numbers It’s the most wonderful time of the year – and we don’t mean the holidays. For us, and for many businesses, the end of the year brings the building of annual recap reports. Ok, so maybe that’s not what makes this time of year wonderful, but it is a critical …
Over the years, our team has conducted dozens of crisis and issues management trainings and managed hundreds of client issues and crises. One of the most critical learnings has been the importance of identifying and addressing the issue before it escalates into a full-blown crisis. But…what if you don’t – what’s the playbook? How do …
Jocelyn Elmore, Media Relations Manager It’s not every day you land a media interview. You’re likely jumping for joy that a reporter wants to speak to you (trust us, your PR team is equally as excited – you should see our Slack channels). Reality will soon start to set in that now, you actually have …
Are you “listening” to your customers? Well, of course, you are – we hope. But, what’s with the quotation marks you ask? There’s a different kind of online “listening” happening these days. Before the World Wide Web became what it is today, customers called, asked for a manager, or wrote a letter to share their experience with a business …
In the dynamic world of restaurant marketing, crisis communications is a crucial element that can make or break your business. Whether it’s a food safety issue, negative reviews, or a public relations nightmare, how you handle a crisis will significantly impact your restaurant’s reputation and customer loyalty. Here are some best practices for effective crisis …
Crisis Communications Best Practices for Restaurant Owners Read More »
In today’s digital age, social media has transformed how businesses manage their reputations. With platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn playing a significant role in shaping public perception, companies must understand the impact social media can have on their reputation management strategies! The Double-Edged Sword of Social Media Social media is a double-edged …
The Impact of Social Media on Reputation Management Read More »