The stories behind the numbers It’s the most wonderful time of the year – and we don’t mean the holidays. For us, and for many businesses, the end of the year brings the building of annual recap reports. Ok, so maybe that’s not what makes this time of year wonderful, but it is a critical …
Over the years, our team has conducted dozens of crisis and issues management trainings and managed hundreds of client issues and crises. One of the most critical learnings has been the importance of identifying and addressing the issue before it escalates into a full-blown crisis. But…what if you don’t – what’s the playbook? How do …
Jocelyn Elmore, Media Relations Manager It’s not every day you land a media interview. You’re likely jumping for joy that a reporter wants to speak to you (trust us, your PR team is equally as excited – you should see our Slack channels). Reality will soon start to set in that now, you actually have …
Are you “listening” to your customers? Well, of course, you are – we hope. But, what’s with the quotation marks you ask? There’s a different kind of online “listening” happening these days. Before the World Wide Web became what it is today, customers called, asked for a manager, or wrote a letter to share their experience with a business …
In the dynamic world of restaurant marketing, crisis communications is a crucial element that can make or break your business. Whether it’s a food safety issue, negative reviews, or a public relations nightmare, how you handle a crisis will significantly impact your restaurant’s reputation and customer loyalty. Here are some best practices for effective crisis …
Crisis Communications Best Practices for Restaurant Owners Read More »
In today’s digital age, social media has transformed how businesses manage their reputations. With platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn playing a significant role in shaping public perception, companies must understand the impact social media can have on their reputation management strategies! The Double-Edged Sword of Social Media Social media is a double-edged …
The Impact of Social Media on Reputation Management Read More »
If you think TikTok is just a platform for dance routines, think again! 💃 TikTok is at the center of a vital ecosystem for more than 7 million small businesses, content creators, and marketers across the US. What’s truly amazing is that more than half of these business owners attribute their success to TikTok, a …
Decoding the TikTok “ban”: Everything you need to know in a nutshell Read More »
In today’s fast-paced digital world, a crisis can strike at any moment, threatening the reputation and stability of your brand. Having a robust crisis communications strategy is essential to navigate such turbulent times. This is where Public Relations (PR) agencies come into play, providing invaluable support and expertise. Let’s explore how PR agencies can help …
How PR Agencies Can Help Protect Your Brand During a Crisis Read More »
Running a successful restaurant involves more than just offering delicious food. Effective marketing strategies are essential to attract and retain customers. Here are some key marketing strategies that can help you boost your restaurant business! Utilize Social Media Social media platforms are powerful tools for promoting your restaurant. Regularly post engaging content such as photos …
Effective Restaurant Marketing Strategies to Boost Your Business Read More »
In the dynamic realm of food and beverage, where consumer trust is paramount, adept crisis management is a necessity. Whether it’s a product recall, food safety issue, or a public relations nightmare, handling challenges with grace can make or break a brand’s reputation. Here’s how to navigate turbulent waters in food and beverage public relations: …
Crisis Management in Food and Beverage PR: How to Handle Challenges Gracefully Read More »