Social Media

5 Ways to Rock Social & Really Connect with Your Audience

McKeeman Communications knows how to connect and converse to get you the publicity you want for your Nashville business or nonprofit. McKeeman Knows How to Tap Into Social What if we were to tell you that there’s lots more to social media that you haven’t discovered, and it’s really not your fault. It takes time …

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Are your interns managing your social?

It’s tempting to unleash the millennials on your social outlets, because – why not? They’re practically on there all day anyway.  Unfortunately, just because your intern can write a good caption on their own Facebook page or Instagram, that doesn’t mean they can approach your company platforms with the appropriate strategy that aligns with your …

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5 steps to avoiding crisis situations

Spoiler alert: it all begins with a simple issue. Believe it or not, avoiding a viral scandal or becoming the punch-line in late-night entertainment shows is manageable. The key lies in anticipating and solving issues through several simple — but not easy — steps. Make issue-solving core to your company culture. Practice and celebrate an issue-solving mentality. …

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