How are those 2019 resolutions coming along? I’m sure you made some, no matter how formal. I did. My goal is to think differently when it comes to my business. What does that mean? Being bold, and making needed changes – even though they might differ from what we’ve done previously. Lately, I’ve had conversations …
New Media or Traditional? 3 Tips on Upping Your Marketing Game Read More »
As we gear up for another exciting and busy year, we thought we’d take just a couple minutes to look back at 2018. Check out what our team has to say about the last year and consider sharing some of your own answers with us! Kim McKeeman What was your most memorable moment of 2018? …
August 10, 2018 – McKeeman Communications, a Raleigh-based public relations agency with another office in Nashville, T.N., is excited to announce three new diverse client partnerships. The new partnerships include two clients from the food and beverage industry, Hissho Sushi and Showmars, as well as Drybar, a popular chain of blowout salons building momentum across …
Through the Eyes of WSOC-TV’s Annmarie Rosenquist Before I became a news producer, I was an assignment editor. I learned from some of the industry’s best in Raleigh, N.C. at WRAL-TV and Spectrum News. This position taught me how to find news, distinguish the best stories from the duds and interpret cop-speak over shoddy police …
Know Who You're Pitching To: How a News Assignment Editor Makes Your Story Happen Read More »
I’m not going to lie. TV news is hard. I’m sitting here pondering all of the chaos probably going on at my former station right this second: “one shot” ringing out over the scanner, the news chopper flying over a midday police chase or house fire, a Presidential tweet, etc. You get the picture – …
Greenville, NC – April 18, 2018 – The Ronald McDonald House of Eastern NC recently appointed Whitney Williams, Greenville native and Account Supervisor at McKeeman Communications, to their Board of Directors. From a young age, Williams was familiar with the mission of the Ronald McDonald House, as her mother was among the first to stay …
Hi there, this is your friendly neighborhood intern speaking! Like most soon-to-be college graduates, I’ve been spending a lot of time reflecting on all the things I’ve gotten to learn and experience on my journey through higher education. This semester I had the opportunity to learn from the most incredible group of women, both professionally …
Who, what, where, why and when? The five “W”s are the foundation of journalism, but with the evolution of media and the 24-hour news cycle, there’s a lot more that goes into it – especially when you’re competing with breaking news and thousands of other pitches. You Think: Reporters want to talk to the CEO of …
What you think a TV reporter wants vs. what they really want Read More »
Calling the media to get your event covered? I can hear your groans from here. As a former news producer, I was often the person on the other end of the phone trying to let you down gently, “No, we won’t be able to attend your event today.” I promise, I wasn’t the bad guy. I …
Confessions of a Former News Producer: What it Takes to Get Media Coverage Read More »
It’s the most wonderful time of the year – as the song goes. At McKeeman, we wholeheartedly agree. There’s a feeling of accomplishment about the previous year, and a sense of wonder about what the new year will bring. We’ve included some reflections, some musings, and some “must-haves” for 2018 from each McKeeman team member. …