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Social Media

What to Do When Your Brand Goes Viral for the Wrong Reasons

Social Media + PR: How to Build a Consistent Brand Voice Across Every Channel

Public Relations, Social Media / By

Social media platforms, online publications, news outlets, blogs, podcasts, and traditional media all shape how audiences perceive a company. While these channels offer powerful opportunities to reach customers, they also create a challenge: maintaining a consistent brand voice everywhere your brand appears. Public relations and social media strategies must work together to create a cohesive …

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What 2025 Taught Us About Social Media – And How Brands Should Pivot in 2026

Social Media / By

Social media in 2025 shifted at an unprecedented pace. From emerging platform trends to heightened demands for authenticity and community-driven content, brands were tested in new ways – needing a Charlotte marketing agency more than ever.  As we look ahead to 2026, understanding the lessons of the past year will be critical for brands looking …

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The Power of Authenticity in Sponsored Content 

Brand Marketing, Email Marketing, Event Management, Market Entry, Media Relations, Public Relations, Social Media / By

As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a …

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What to Do When Your Brand Goes Viral for the Wrong Reasons

What to Do When Your Brand Goes Viral for the Wrong Reasons

Media Relations, Social Media / By

Virality can be a double-edged sword. One minute, your brand is coasting along. The next, you’re trending for all the wrong reasons. From a controversial ad to a customer service mishap caught on video, it takes just moments for reputational damage to spiral. If your brand suddenly finds itself at the center of unwanted online …

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How a Raleigh PR Agency Can Help Your Brand Manage a Digital Disaster

Public Relations, Social Media / By

​In today’s digital landscape, a brand’s reputation can be compromised in an instant. Whether it’s a social media mishap, negative reviews, or unforeseen crises, navigating these challenges requires expertise and swift action. Partnering with a marketing agency in Raleigh can be instrumental in managing and mitigating digital disasters.​ Keep reading to learn more about how …

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The Importance of an Integrated Social Media Strategy

Social Media / By

In today’s digital age, having a robust social media presence is crucial for businesses aiming to stay competitive and engage effectively with their audience. An integrated social media strategy not only enhances brand visibility but also drives engagement, boosts conversions, and builds lasting relationships with customers. Here’s why integrating social media into your marketing and …

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Are you really listening to your customers? How to keep a pulse on your online reputation

Social Media / By

Are you “listening” to your customers? Well, of course, you are – we hope. But, what’s with the quotation marks you ask? There’s a different kind of online “listening” happening these days. Before the World Wide Web became what it is today, customers called, asked for a manager, or wrote a letter to share their experience with a business …

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The Impact of Social Media on Reputation Management

Social Media / By

In today’s digital age, social media has transformed how businesses manage their reputations. With platforms like Facebook, Twitter, Instagram, TikTok, and LinkedIn playing a significant role in shaping public perception, companies must understand the impact social media can have on their reputation management strategies! The Double-Edged Sword of Social Media Social media is a double-edged …

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Decoding the TikTok “ban”: Everything you need to know in a nutshell  

Social Media / By

If you think TikTok is just a platform for dance routines, think again! 💃 TikTok is at the center of a vital ecosystem for more than 7 million small businesses, content creators, and marketers across the US.   What’s truly amazing is that more than half of these business owners attribute their success to TikTok, a …

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