QR codes are convenient, easy to create, and even easier to share. Many PR firms throughout the Charlotte area recommend them to clients as a way to route customers to app downloads, landing pages, or special offers. However, QR codes can do so much more. The QR code dates back to the mid-1990s in Japan …
If it seems like a new social media site or trend is popping up every day, it’s because they are. There are many good reasons for this, and the fact that consumers prefer social media over many “traditional” marketing and communication platforms is perhaps the most important for your business. You can talk to a …
Which Social Media Platform Is Best For My Business? Read More »
Tips On Establishing An Effective Community Relations Campaign Community relations is a crucial component of your PR strategy. By doing positive things for your community and those who support your business, you create rapport and trust with your customer while also improving the public’s perception of your business. Today, we present a few tips …
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We’ve gone back to in-person events, but things aren’t the same as they once were. Before 2020, in-person events were the norm. Only a handful of conferences or other types of gatherings were handled online. The pandemic changed things, and event planners and PR firms in Charlotte were forced to pivot and switch to a …
The Public Relations Society of America defines public relations (PR) as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. If you are exploring the possibility of hiring a PR firm in Charlotte or Raleigh, you might be wondering how PR differs from marketing, what a PR firm does exactly, …
It’s that time of year again – the hap, happiest season of all! And kids everywhere are scratching out their wish lists, hoping they’ve been nice enough to stay off of Santa’s naughty list for another 365 days. As business owners, we’re scratching out other lists… the dos and don’ts we’ve learned from the past …
Naughty or Nice? 7 Tips for Keeping Your Emails on 2019’s Nice List Read More »
I know, it’s a tough message – we want you to embrace your haters on social media. I can already see the eyes rolling. When we’re confronted with the online criticism, your instincts may tell you to pick a fight or delete and ignore. But let me ask you this. What if you saw your …