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Public Relations

What to Do When Your Brand Goes Viral for the Wrong Reasons

Public Relations Trends in 2026 for Charlotte & Raleigh: What’s Next for Local Agencies

Public Relations / By

2026 is shaping up to be a turning point for PR companies in Charlotte, NC and Raleigh, NC. As brands demand localized storytelling, real-time engagement, and authenticity, PR agencies need to stay strategic.  Keep reading to explore the trends likely to define PR this year, and examine how local firms are adapting. The Rise of …

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Discussing marketing plan with colleague

Top Marketing & PR Mistakes NC Businesses Made in 2025 (and How to Avoid Them in 2026)

Marketing Agency, Public Relations / By

If your team felt like the ground shifted beneath your approach to outreach, marketing or public relations in 2026, you weren’t alone.  Below are five of the most common mistakes we saw this year, and how you can turn them inside out to build momentum in 2026 with a marketing agency in Raleigh, NC. Being …

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Earned Media: Your Brand’s Secret Weapon in the AI Era 

Brand Marketing, Media Relations, Public Relations / By

We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means.   Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the …

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How Reputation Management is Evolving in the Wake of Social Media Changes

Public Relations / By

With social media platforms constantly changing their algorithms, policies, and audience behaviors, managing public perception has become a moving target. What worked five years ago — or even last year — doesn’t necessarily work today. Reputation management once relied heavily on press releases, media relations, and carefully crafted crisis statements. However, as online engagement becomes …

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National Media for Your Brand: It’s Not a ‘No’… Just a ‘Not Yet’

Integrated Marketing Is Not Dead: Why Modern Brands Still Need a Strategic Communications Plan

Public Relations / By

Some say integrated media marketing belongs in the past, but modern brands know otherwise. Today’s audiences expect consistent, authentic messaging across every platform. Whether through social media, press coverage, events, or digital campaigns, integration ensures your story is clear and credible. If you are ready to align your brand’s voice, start evaluating your strategy with …

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The Power of Authenticity in Sponsored Content 

Brand Marketing, Email Marketing, Event Management, Market Entry, Media Relations, Public Relations, Social Media / By

As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a …

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Charlotte Media Training For Your Brand

Why Charlotte Media Training Is a Must in 2025

Media Relations, Public Relations / By

Media reputation is fragile and opportunities are fleeting. Whether you’re a CEO, nonprofit leader, or local entrepreneur, Charlotte media training equips you to speak with confidence, credibility, and clarity. Keep reading to learn more about why it matters now more than ever with McKeeman Communications! The Changing Media Landscape  We’re in the era of 24/7 …

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