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Public Relations

The Power of Authenticity in Sponsored Content 

As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a …

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Charlotte Media Training For Your Brand

Why Charlotte Media Training Is a Must in 2025

Media reputation is fragile and opportunities are fleeting. Whether you’re a CEO, nonprofit leader, or local entrepreneur, Charlotte media training equips you to speak with confidence, credibility, and clarity. Keep reading to learn more about why it matters now more than ever with McKeeman Communications! The Changing Media Landscape  We’re in the era of 24/7 …

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How to Align Your PR, Digital, and Social Media Strategy for Business Growth

Unlocking business growth means creating harmony across PR, digital, and social media. When done right, campaigns amplify each other, storytelling feels authentic, and audiences connect emotionally. Keep reading to learn more about how to align PR, digital, and social media strategy for growth with McKeeman Communications, a Raleigh marketing agency. Why Alignment Is Non-Negotiable for …

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How Real Estate Agents Can Use PR to Boost Sales

How Real Estate Agents Can Use PR to Boost Sales

Real estate isn’t just about listings. It’s about relationships, reputation, and resonance. Savvy agents know that well-timed public relations can fuel trust, generate leads, and ultimately close more deals. Keep reading to explore how partnering with a PR agency can elevate your visibility, boost credibility, and help you stand out in a crowded market with …

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Is Traditional PR Dead The Future of Media Coverage in a Digital World

Is Traditional PR Dead? The Future of Media Coverage in a Digital World

Digital platforms have revolutionized how stories are told. A tweet can spark as much buzz as a front-page feature, and a TikTok video might light up faster than any broadcast segment. Yet, the core of PR remains unchanged. Modern audiences still crave authenticity. They want real voices, behind-the-scenes glimpses, and genuine connections. That’s not something …

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National Media for Your Brand: It’s Not a ‘No’… Just a ‘Not Yet’

National Media for Your Brand: It’s Not a ‘No’… Just a ‘Not Yet’ 

We get this question all the time from clients and prospects: “How do we get national media attention?”  The hope makes sense; you have an exciting new product, over a million new followers, you’re doing life-changing work, and you want more people to know about it. The reality is: there’s a path to national visibility, …

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Proactive vs. Reactive Crisis Management Which One Works Best

Proactive vs. Reactive Crisis Management: Which One Works Best?

In the fast-paced world of public relations, the debate between proactive and reactive crisis management is ever-present. For businesses in Raleigh, NC, understanding and implementing effective crisis communications strategies is crucial to maintaining reputation and trust.  Keep reading to learn more about the nuances of both approaches and determine which might be best suited for …

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Why One Charlotte PR Agency Always Starts with Local Media

Why One Charlotte PR Agency Always Starts with Local Media

In an age of constant information and global reach, it might seem counterintuitive for a PR agency in Charlotte, NC to begin its strategy with local media. But for McKeeman Communications, that’s exactly where the story starts – and it’s a strategy grounded in results, relationships, and real community impact. Keep reading to discover why …

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