As the year draws to a close, Charlotte businesses have a prime opportunity to boost their visibility and sales. Implementing effective year-end marketing strategies can help you connect with your audience and finish the year on a high note. Here’s how to make the most of this crucial period with McKeeman Communications, a trusted marketing …
Year-End Marketing Strategies for Charlotte Businesses Read More »
In today’s competitive marketplace, managing your brand’s image is not just a necessity—it’s a business imperative. In a growing city like Charlotte, NC, where industries are thriving and consumer expectations are high, a strong reputation can be the difference between standing out and blending into the crowd. Whether your business is new or well-established, Charlotte …
Why Managing Your Brand’s Image is Crucial in Charlotte, NC Read More »
In today’s fast-paced digital landscape, negative reviews and feedback can quickly impact a brand’s reputation. Effective Charlotte, NC crisis communications involves managing negative feedback proactively to maintain trust and credibility with your audience. Whether it’s a customer complaint or a more public issue, here’s how businesses can navigate these challenges effectively. Understanding Crisis Communications Crisis …
Charlotte, NC Crisis Communications: Handling Negative Reviews and Feedback Read More »
Over the years, our team has conducted dozens of crisis and issues management trainings and managed hundreds of client issues and crises. One of the most critical learnings has been the importance of identifying and addressing the issue before it escalates into a full-blown crisis. But…what if you don’t – what’s the playbook? How do …
In today’s fast-paced digital world, a crisis can strike at any time, potentially damaging your business’s reputation and bottom line. Whether it’s a product recall, social media backlash, or a natural disaster, how you respond can make all the difference. This guide from McKeeman Communications will walk you through the essentials of crisis communications, helping …
Crisis Communications 101: Preparing Your Business for the Unexpected Read More »
Jocelyn Elmore, Media Relations Manager It’s not every day you land a media interview. You’re likely jumping for joy that a reporter wants to speak to you (trust us, your PR team is equally as excited – you should see our Slack channels). Reality will soon start to set in that now, you actually have …
In today’s fast-paced digital world, a crisis can strike at any moment, threatening the reputation and stability of your brand. Having a robust crisis communications strategy is essential to navigate such turbulent times. This is where Public Relations (PR) agencies come into play, providing invaluable support and expertise. Let’s explore how PR agencies can help …
How PR Agencies Can Help Protect Your Brand During a Crisis Read More »
In the dynamic realm of food and beverage, where consumer trust is paramount, adept crisis management is a necessity. Whether it’s a product recall, food safety issue, or a public relations nightmare, handling challenges with grace can make or break a brand’s reputation. Here’s how to navigate turbulent waters in food and beverage public relations: …
Crisis Management in Food and Beverage PR: How to Handle Challenges Gracefully Read More »
In today’s competitive restaurant industry, it’s essential to stand out from the crowd. While offering great food and service is crucial, gaining media coverage can significantly boost your visibility and attract more customers. Crafting a compelling PR pitch is key to capturing the attention of journalists and securing coverage for your restaurant. Here are some …
Crafting the Perfect Restaurant PR Pitch: Tips for Getting Media Coverage Read More »
Whether you’ve partnered with PR firms in the Raleigh area in the past or handle your customer engagement in-house, search engine optimization is an important part of your marketing plan. Fortunately, you do not have to have an SEO certification to implement some simple strategies that will make your website a strong contender during a …