PR firms in Raleigh, NC are constantly working to build relationships with journalists. Whether it’s to navigate through a PR crisis that threatens to damage a brand’s reputation or strengthen a brand’s thought leadership, here are five statements to avoid. “No comment.” At some point, a reporter will ask a question you’d rather not answer. …
When Media is Calling: 5 Things NOT To Say To A Reporter Read More »
As I’ve laid out some of the inner workings of the newsroom the past few months, many of my new PR colleagues have expressed to me the same fear: calling the assignment desk. Many have run into the same issues, connecting with an assignment editor who doesn’t have the time to talk, being told flat …
Overcoming Fear: Calling a Newsroom’s Assignment Desk Read More »
My Q&A with WRAL’s Sloane Heffernan Sloane Heffernan and I met when I was a budding news production assistant at WRAL-TV in Raleigh, NC. Still to this day, Sloane’s infectious smile, pixie haircut and Boston accent makes everyone want to be around her and share their stories. She has been a reporter with the station …
I’m not going to lie. TV news is hard. I’m sitting here pondering all of the chaos probably going on at my former station right this second: “one shot” ringing out over the scanner, the news chopper flying over a midday police chase or house fire, a Presidential tweet, etc. You get the picture – …
McKeeman Communications, a 23-year agency specializing in public relations and communications, is proud to announce that Katie Parker has joined the company as a senior account executive and media relations manager. An Emmy-nominated television news veteran, Parker spent the past 13 years working in broadcast news in Charlotte and Raleigh, NC. McKeeman Communications CEO and owner …
First, Get the Right Fit Partner This is part one of a three-part series on healthy, successful business relationships between companies and outsourced partners. Spoiler alert: you won’t be finding any agency-client horror stories here. Helpful tips? Yes indeed. Ready for some straight talk? We’re all busy executives and business owners, so let’s just get …
Three Realities That Cut Your PR Agency Search Time in Half Read More »
Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. Nothing gets the blood pumping like a social media issue going viral, or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …
3 Steps to Avoid Getting Spooked by Crisis Situations Read More »
Natural disasters just happen. We can prepare, but oftentimes we can’t prevent them. The same holds true for crisis situations. While you can take steps to cut issues off at the knees – before they become full-blown crises – sometimes they erupt with no warning. Now what do you do? 1. Kick your crisis team …