media

NC and TN-Based McKeeman Communications Announces Leadership Team Promotions

On the Cusp of Celebrating its 25th Year in Business, Integrated Marketing PR Agency Elevates Talent to Manage Continued Growth June 7, 2019, Raleigh, NC —McKeeman Communications is delighted to announce two well-deserved promotions of the agency’s senior staff.  Caroline Schmid, a highly-valued 8-year team member with McKeeman, has been promoted to vice president of …

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Confessions of a Former News Producer: One Local Reporter’s Take on The Changes That Could Win You Media Coverage

My Q&A with WRAL’s Sloane Heffernan Sloane Heffernan and I met when I was a budding news production assistant at WRAL-TV in Raleigh, NC. Still to this day, Sloane’s infectious smile, pixie haircut and Boston accent makes everyone want to be around her and share their stories. She has been a reporter with the station …

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Confessions of a Former News Producer: Two Secrets to Helping Reporters and Producers Tell Your Story

I’m not going to lie. TV news is hard. I’m sitting here pondering all of the chaos probably going on at my former station right this second: “one shot” ringing out over the scanner, the news chopper flying over a midday police chase or house fire, a Presidential tweet, etc. You get the picture – …

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Today’s Special: Media’s calling… now what?

For many business owners, an unexpected call from a reporter is about as fun as being caught going through a red light camera.  To avoid the internal fire drill, we always recommend having a media protocol plan for your business or organization that is simple (remember the KISS philosophy?) and shared by all.  Don’t know where …

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