The Rise of Community Marketing in the Digital Age: Why It Belongs in Your 2026 Communications Strategy
The Rise of Community Marketing in the Digital Age: Why It Belongs in Your 2026 Communications Strategy
Public Relations
Top Marketing & PR Mistakes NC Businesses Made in 2025 (and How to Avoid Them in 2026)
If your team felt like the ground shifted beneath your approach to outreach, marketing or public relations in 2026, you weren’t alone. Below are five of the most common mistakes we saw this year, and how you can turn them inside out to build momentum in 2026 with a marketing agency in Raleigh, NC. Being …
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Earned Media: Your Brand’s Secret Weapon in the AI Era
We know, there’s a lot of buzz (and confusion) about how brands show up in AI platforms like ChatGPT, Perplexity and Google’s Gemini. Some people are excited, some are nervous, and most are just trying to figure out what it all really means. Here’s the truth: AI is changing how people find and form opinions about your brand. When someone hears about your company for the …
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How Reputation Management is Evolving in the Wake of Social Media Changes
With social media platforms constantly changing their algorithms, policies, and audience behaviors, managing public perception has become a moving target. What worked five years ago — or even last year — doesn’t necessarily work today. Reputation management once relied heavily on press releases, media relations, and carefully crafted crisis statements. However, as online engagement becomes …
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Integrated Marketing Is Not Dead: Why Modern Brands Still Need a Strategic Communications Plan
Some say integrated media marketing belongs in the past, but modern brands know otherwise. Today’s audiences expect consistent, authentic messaging across every platform. Whether through social media, press coverage, events, or digital campaigns, integration ensures your story is clear and credible. If you are ready to align your brand’s voice, start evaluating your strategy with …
3 Reasons to Partner with a PR Agency
Partnering with a PR agency brings intentional storytelling, regional insight, and crisis-ready support when you need it most. Whether you are expanding, rebranding, or just aiming to connect more meaningfully with your audience, our PR agency, located in Charlotte and Raleigh, offers the local knowledge and creative muscle to help you shine. At the end …
The Power of Authenticity in Sponsored Content
As the world of media continues to evolve, so should your strategy. Adding paid media to your marketing mix can be a smart move. It can expand your reach, get you in front of the right audience, and maximize your results. But there’s a catch: if your sponsored content doesn’t feel genuine andit’s just a …
3 Things You Deserve From Your PR Agency
The right PR agency can be a game-changer for your business but knowing where to start and what to look for can be overwhelming. Should you look for a boutique agency or a national firm? Focus on teams with a specific niche? No matter what, you want a team that shares your values, prioritizes your …
Why Charlotte Media Training Is a Must in 2025
Media reputation is fragile and opportunities are fleeting. Whether you’re a CEO, nonprofit leader, or local entrepreneur, Charlotte media training equips you to speak with confidence, credibility, and clarity. Keep reading to learn more about why it matters now more than ever with McKeeman Communications! The Changing Media Landscape We’re in the era of 24/7 …
How to Align Your PR, Digital, and Social Media Strategy for Business Growth
Unlocking business growth means creating harmony across PR, digital, and social media. When done right, campaigns amplify each other, storytelling feels authentic, and audiences connect emotionally. Keep reading to learn more about how to align PR, digital, and social media strategy for growth with McKeeman Communications, a Raleigh marketing agency. Why Alignment Is Non-Negotiable for …
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