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public relations

4 Ways to “Foster the Love” in your Business/Agency Relationship

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This is part two of a three-part series on healthy, successful business relationships between companies and outsourced partners. Part one focused on finding your best client/PR agency fit. As business professionals, we work with outsourced partners with specific expertise. Like personal relationships, business partnerships need time, attention, and, yes, a little bit of love. While I’m …

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McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited

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McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited    JANUARY 29, 2018—McKeeman Communications, a public relations agency headquartered in Raleigh, NC with another office in Nashville, TN, announces four new accounts within the food and beverage industry. These public relations client partnerships were established based on the firm’s …

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Three Realities That Cut Your PR Agency Search Time in Half

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First, Get the Right Fit Partner This is part one of a three-part series on healthy, successful business relationships between companies and outsourced partners. Spoiler alert: you won’t be finding any agency-client horror stories here. Helpful tips? Yes indeed. Ready for some straight talk? We’re all busy executives and business owners, so let’s just get …

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3 Marketing Must-Haves For Your Business in 2018

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It’s the most wonderful time of the year.   For business owners, C-suite executives and marketing teams, that phrase means a little something different. That’s right – it’s planning season people! Love it or hate it, we’re all eyeball deep in planning for 2018. Whether that means trimming budgets, approving increases or changing directions, now is the time …

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McKeeman Communications Announces Two New Clients: Curamericas Global and Everest Gymnastics

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McKeeman Communications, a public relations agency headquartered in Raleigh, N.C., announces two new accounts within the nonprofit and sports practice groups. The accounts will be managed based on the firm’s proven expertise in public relations and media relations. New business wins include: Curamericas Global Curamericas Global is an international nonprofit organization headquartered in Raleigh, N.C. …

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3 Steps to Avoid Getting Spooked by Crisis Situations

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Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. Nothing gets the blood pumping like a social media issue going viral, or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …

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What The Heck is EOS? And Do I Need to Know the Secret Handshake?

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Okay, so our company has been practicing EOS (Entrepreneurial Operating System) for four years now, and as I like to share with our team – I always feel one day smarter than I did yesterday. And the kicker? The traction started right away. But, as EOS creator Gino Wickman shares, implementing EOS as your business’s …

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Are online reviews hurting or helping your sales?

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It’s no secret. Online continues to leapfrog more traditional media channels annually — both in use, and trust. In fact, one very popular restaurant chain has put all of their marketing dollars into digital channels. Let’s look at a couple of stats. 81% of folks conduct online research before making a purchase or visiting a business. 84% of people trust an …

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