McKeeman Communications, a 23-year agency specializing in public relations and communications, is proud to announce that Katie Parker has joined the company as a senior account executive and media relations manager. An Emmy-nominated television news veteran, Parker spent the past 13 years working in broadcast news in Charlotte and Raleigh, NC. McKeeman Communications CEO and owner …
It’s the most wonderful time of the year – as the song goes. At McKeeman, we wholeheartedly agree. There’s a feeling of accomplishment about the previous year, and a sense of wonder about what the new year will bring. We’ve included some reflections, some musings, and some “must-haves” for 2018 from each McKeeman team member. …
It’s the most wonderful time of the year. For business owners, C-suite executives and marketing teams, that phrase means a little something different. That’s right – it’s planning season people! Love it or hate it, we’re all eyeball deep in planning for 2018. Whether that means trimming budgets, approving increases or changing directions, now is the time …
3 Marketing Must-Haves For Your Business in 2018 Read More »
McKeeman Communications, a public relations agency headquartered in Raleigh, N.C., announces two new accounts within the nonprofit and sports practice groups. The accounts will be managed based on the firm’s proven expertise in public relations and media relations. New business wins include: Curamericas Global Curamericas Global is an international nonprofit organization headquartered in Raleigh, N.C. …
Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. Nothing gets the blood pumping like a social media issue going viral, or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …
3 Steps to Avoid Getting Spooked by Crisis Situations Read More »
Natural disasters just happen. We can prepare, but oftentimes we can’t prevent them. The same holds true for crisis situations. While you can take steps to cut issues off at the knees – before they become full-blown crises – sometimes they erupt with no warning. Now what do you do? 1. Kick your crisis team …
Okay, so our company has been practicing EOS (Entrepreneurial Operating System) for four years now, and as I like to share with our team – I always feel one day smarter than I did yesterday. And the kicker? The traction started right away. But, as EOS creator Gino Wickman shares, implementing EOS as your business’s …
What The Heck is EOS? And Do I Need to Know the Secret Handshake? Read More »
It’s no secret. Online continues to leapfrog more traditional media channels annually — both in use, and trust. In fact, one very popular restaurant chain has put all of their marketing dollars into digital channels. Let’s look at a couple of stats. 81% of folks conduct online research before making a purchase or visiting a business. 84% of people trust an …
Are online reviews hurting or helping your sales? Read More »
As you can imagine, in the public relations world, we are continually interacting with and building relationships with journalists. During my 25-plus years of media relations and crisis/issues management experience and into today, there’s one thing that’s remained consistent: the same media missteps continue to rear their ugly heads. What can you do to avoid the “media spokesperson …
For many business owners, an unexpected call from a reporter is about as fun as being caught going through a red light camera. To avoid the internal fire drill, we always recommend having a media protocol plan for your business or organization that is simple (remember the KISS philosophy?) and shared by all. Don’t know where …