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Media Relations

Meet Our Newest McKeeman Maven, Katie Parker

McKeeman Communications, a 23-year agency specializing in public relations and communications, is proud to announce that Katie Parker has joined the company as a senior account executive and media relations manager. An Emmy-nominated television news veteran, Parker spent the past 13 years working in broadcast news in Charlotte and Raleigh, NC. McKeeman Communications CEO and owner …

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Three Realities That Cut Your PR Agency Search Time in Half

First, Get the Right Fit Partner This is part one of a three-part series on healthy, successful business relationships between companies and outsourced partners. Spoiler alert: you won’t be finding any agency-client horror stories here. Helpful tips? Yes indeed. Ready for some straight talk? We’re all busy executives and business owners, so let’s just get …

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3 Steps to Avoid Getting Spooked by Crisis Situations

Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. Nothing gets the blood pumping like a social media issue going viral, or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …

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5 things NOT to say to a journalist

As you can imagine, in the public relations world, we are continually interacting with and building relationships with journalists. During my 25-plus years of media relations and crisis/issues management experience and into today, there’s one thing that’s remained consistent: the same media missteps continue to rear their ugly heads. What can you do to avoid the “media spokesperson …

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Today’s Special: Media’s calling… now what?

For many business owners, an unexpected call from a reporter is about as fun as being caught going through a red light camera.  To avoid the internal fire drill, we always recommend having a media protocol plan for your business or organization that is simple (remember the KISS philosophy?) and shared by all.  Don’t know where …

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5 steps to avoiding crisis situations

Spoiler alert: it all begins with a simple issue. Believe it or not, avoiding a viral scandal or becoming the punch-line in late-night entertainment shows is manageable. The key lies in anticipating and solving issues through several simple — but not easy — steps. Make issue-solving core to your company culture. Practice and celebrate an issue-solving mentality. …

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