At McKeeman Communications, we share insights on Charlotte media relations strategies that help brands earn meaningful coverage and build credibility. Drawing from decades of experience working with journalists and local media, we explore how to craft compelling stories, connect with the right outlets, and turn press opportunities into real business impact.
Virality can be a double-edged sword. One minute, your brand is coasting along. The next, you’re trending for all the wrong reasons. From a controversial ad to a customer service mishap caught on video, it takes just moments for reputational damage to spiral. If your brand suddenly finds itself at the center of unwanted online […]
What to Do When Your Brand Goes Viral for the Wrong Reasons Read More »
In an age of constant information and global reach, it might seem counterintuitive for a PR agency in Charlotte, NC to begin its strategy with local media. But for McKeeman Communications, that’s exactly where the story starts – and it’s a strategy grounded in results, relationships, and real community impact. Keep reading to discover why
Why One Charlotte PR Agency Always Starts with Local Media Read More »
Jocelyn Elmore, Media Relations Manager It’s not every day you land a media interview. You’re likely jumping for joy that a reporter wants to speak to you (trust us, your PR team is equally as excited – you should see our Slack channels). Reality will soon start to set in that now, you actually have
You’ve landed a media interview! Now what? Read More »
In the dynamic world of restaurant marketing, crisis communications is a crucial element that can make or break your business. Whether it’s a food safety issue, negative reviews, or a public relations nightmare, how you handle a crisis will significantly impact your restaurant’s reputation and customer loyalty. Here are some best practices for effective crisis
Crisis Communications Best Practices for Restaurant Owners Read More »
In today’s competitive restaurant industry, it’s essential to stand out from the crowd. While offering great food and service is crucial, gaining media coverage can significantly boost your visibility and attract more customers. Crafting a compelling PR pitch is key to capturing the attention of journalists and securing coverage for your restaurant. Here are some
Crafting the Perfect Restaurant PR Pitch: Tips for Getting Media Coverage Read More »
Recently I’ve been sharing “comeback” trends we’ve been observing in restaurant marketing that should find a way into your 2024 plans. Now we’re shining a spotlight on sponsored content. Gasp…a paid media tactic coming from a PR professional? Hear me out. Actually, I’ve never been a one-size-fits-all type of marketer. I’m always on the hunt
How a dash of sponsored content can enhance your marketing recipe Read More »
McKeeman Communications spoke to Tyler Krause, Founder and CEO of Conversion First Marketing. For the last six years Tyler and his team have been helping business owners maximize their online leads through a variety of strategies, among which is search engine optimization (SEO). Tyler talks about what SEO is and its role in an
Q&A: McKeeman Discusses SEO with Tyler Krause Read More »
Once upon a time, brands relied mainly on big-name celebrities to serve as brand ambassadors and signed them on for multi-million-dollar endorsement deals. While this is still happening, brand endorsements are no longer dominated by superstars. The growth of social media gave rise to influencers: passionate content creators who create beautiful content to engage
McKeeman Talks Social Influencers Read More »
Television host Ellen DeGeneres got herself into a PR crisis when media outlets published an exposé on the alleged toxic work culture at her show, which was contrary to its warm, kind, and wholesome reputation. As allegations of racism, sexual misconduct, and poor treatment of employees emerged, PR experts felt that the celebrity’s crisis communications
The Ellen PR Debacle: What PR Firms in Charlotte NC Can Learn On Effective Crisis Management Read More »
For PR firms in Charlotte, NC, 2020 was definitely one for the books. It was a year filled with uncertainty and change, with businesses doing what they can to adapt and survive. What lessons did we learn from this tumultuous season and how do we use these lessons to successfully take on the opportunities and