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Brand Marketing

Effective Restaurant Marketing Strategies to Boost Your Business

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Running a successful restaurant involves more than just offering delicious food. Effective marketing strategies are essential to attract and retain customers. Here are some key marketing strategies that can help you boost your restaurant business! Utilize Social Media Social media platforms are powerful tools for promoting your restaurant. Regularly post engaging content such as photos …

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5 Benefits of Digital Marketing for Your Brand

Brand Marketing / By

Digital marketing encompasses all marketing efforts that utilize a device or the internet. Organizations use channels such as email, social media platforms, search engines, and websites to build relationships with potential and current customers. How does digital marketing benefit your business? Raleigh, NC PR Firm McKeeman Communications dives into 5 of these benefits. 1. Digital …

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How SEO and Media Relations Go Hand In Hand

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With the onslaught of 24-hour news cycles, consolidated newsrooms, and the possibility of AI-assisted writing, it’s getting harder to get journalists’ attention. PR Firms in Raleigh, NC are battling for top-of-mind awareness. If journalists receive as much as 100 pitches daily, how does one stand out? Search engine optimization (SEO) can help cut through the …

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Naughty or Nice? 7 Tips for Keeping Your Emails on 2019’s Nice List

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It’s that time of year again – the hap, happiest season of all! And kids everywhere are scratching out their wish lists, hoping they’ve been nice enough to stay off of Santa’s naughty list for another 365 days. As business owners, we’re scratching out other lists… the dos and don’ts we’ve learned from the past …

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Confessions of a Former News Producer: One Local Reporter’s Take on The Changes That Could Win You Media Coverage

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My Q&A with WRAL’s Sloane Heffernan Sloane Heffernan and I met when I was a budding news production assistant at WRAL-TV in Raleigh, NC. Still to this day, Sloane’s infectious smile, pixie haircut and Boston accent makes everyone want to be around her and share their stories. She has been a reporter with the station …

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Confessions of a Former News Producer: Two Secrets to Helping Reporters and Producers Tell Your Story

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I’m not going to lie. TV news is hard. I’m sitting here pondering all of the chaos probably going on at my former station right this second: “one shot” ringing out over the scanner, the news chopper flying over a midday police chase or house fire, a Presidential tweet, etc. You get the picture – …

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4 Ways to “Foster the Love” in your Business/Agency Relationship

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This is part two of a three-part series on healthy, successful business relationships between companies and outsourced partners. Part one focused on finding your best client/PR agency fit. As business professionals, we work with outsourced partners with specific expertise. Like personal relationships, business partnerships need time, attention, and, yes, a little bit of love. While I’m …

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