3 Steps to Calming Customers’ Concerns During a Crisis
I’m embarrassed to say it, but the McKeeman tribe is all about “open and honest”, so here it goes. Up until last week, I really didn’t have a grasp on what the Coronavirus was or the potential impact it could have on people, businesses and the world. Ok, that was a dramatic reveal. But, as …
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What We’re Loving
February is winding down, but in the spirit of keeping the love flowing all month long, we’ve got a little something to share. Now that we’ve all had a chance to come down from the post-Valentine’s Day sugar rush (thank you 50% off candy!), we thought we’d share some of the things we’re loving right …
Overcoming Fear: Calling a Newsroom’s Assignment Desk
As I’ve laid out some of the inner workings of the newsroom the past few months, many of my new PR colleagues have expressed to me the same fear: calling the assignment desk. Many have run into the same issues, connecting with an assignment editor who doesn’t have the time to talk, being told flat …
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