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The Madness of march: how your cinderella story can make old news feel new again

Selection Sunday has come and gone, which means March Madness is fully underway. Every year, die-hard college basketball fans, dressed head-to-toe in their Carolina and Duke Blues, Vols Orange, ‘Cuse Orange, or whatever their college garb may be, fill out their brackets. For the next three weeks, they’ll stay glued to their televisions, phones, and …

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Expanding Areas of Expertise: McKeeman Communications Announces Two New Clients in the Tech and Photography Industries

PR and Communications Agency Grows Raleigh and Nashville Offices Raleigh, NC – March 14, 2019 – McKeeman Communications welcomed two new client partners to the firm in February: Nashbox Studios and Epifany. These partnerships expand McKeeman’s reach in both Raleigh, NC and Nashville, TN. The public relations and communications firm is headquartered in Raleigh, NC, with …

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New Media or Traditional? 3 Tips on Upping Your Marketing Game

How are those 2019 resolutions coming along? I’m sure you made some, no matter how formal. I did. My goal is to think differently when it comes to my business. What does that mean? Being bold, and making needed changes – even though they might differ from what we’ve done previously. Lately, I’ve had conversations …

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McKeeman On The Move: NC-Based McKeeman Communications Closes Out Summer with Three New Charlotte Clients

August 10, 2018 – McKeeman Communications, a Raleigh-based public relations agency with another office in Nashville, T.N., is excited to announce three new diverse client partnerships. The new partnerships include two clients from the food and beverage industry, Hissho Sushi and Showmars, as well as Drybar, a popular chain of blowout salons building momentum across …

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Know Who You're Pitching To: How a News Assignment Editor Makes Your Story Happen

Through the Eyes of WSOC-TV’s Annmarie Rosenquist Before I became a news producer, I was an assignment editor. I learned from some of the industry’s best in Raleigh, N.C. at WRAL-TV and Spectrum News. This position taught me how to find news, distinguish the best stories from the duds and interpret cop-speak over shoddy police …

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Confessions of a Former News Producer: Two Secrets to Helping Reporters and Producers Tell Your Story

I’m not going to lie. TV news is hard. I’m sitting here pondering all of the chaos probably going on at my former station right this second: “one shot” ringing out over the scanner, the news chopper flying over a midday police chase or house fire, a Presidential tweet, etc. You get the picture – …

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McKeeman Communications Account Supervisor Appointed to Ronald McDonald House of Eastern NC Board of Directors

Greenville, NC – April 18, 2018 – The Ronald McDonald House of Eastern NC recently appointed Whitney Williams, Greenville native and Account Supervisor at McKeeman Communications, to their Board of Directors. From a young age, Williams was familiar with the mission of the Ronald McDonald House, as her mother was among the first to stay …

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What you think a TV reporter wants vs. what they really want

Who, what, where, why and when? The five “W”s are the foundation of journalism, but with the evolution of media and the 24-hour news cycle, there’s a lot more that goes into it – especially when you’re competing with breaking news and thousands of other pitches. You Think: Reporters want to talk to the CEO of …

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