Public Relations

NC and TN-Based McKeeman Communications Announces Leadership Team Promotions

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On the Cusp of Celebrating its 25th Year in Business, Integrated Marketing PR Agency Elevates Talent to Manage Continued Growth June 7, 2019, Raleigh, NC —McKeeman Communications is delighted to announce two well-deserved promotions of the agency’s senior staff.  Caroline Schmid, a highly-valued 8-year team member with McKeeman, has been promoted to vice president of …

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Naughty or Nice? 7 Tips for Keeping Your Emails on 2019’s Nice List

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It’s that time of year again – the hap, happiest season of all! And kids everywhere are scratching out their wish lists, hoping they’ve been nice enough to stay off of Santa’s naughty list for another 365 days. As business owners, we’re scratching out other lists… the dos and don’ts we’ve learned from the past …

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Confessions of a Former News Producer: One Local Reporter’s Take on The Changes That Could Win You Media Coverage

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My Q&A with WRAL’s Sloane Heffernan Sloane Heffernan and I met when I was a budding news production assistant at WRAL-TV in Raleigh, NC. Still to this day, Sloane’s infectious smile, pixie haircut and Boston accent makes everyone want to be around her and share their stories. She has been a reporter with the station …

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Confessions of a Former News Producer: Two Secrets to Helping Reporters and Producers Tell Your Story

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I’m not going to lie. TV news is hard. I’m sitting here pondering all of the chaos probably going on at my former station right this second: “one shot” ringing out over the scanner, the news chopper flying over a midday police chase or house fire, a Presidential tweet, etc. You get the picture – …

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Meet Our Newest McKeeman Maven, Katie Parker

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McKeeman Communications, a 23-year agency specializing in public relations and communications, is proud to announce that Katie Parker has joined the company as a senior account executive and media relations manager. An Emmy-nominated television news veteran, Parker spent the past 13 years working in broadcast news in Charlotte and Raleigh, NC. McKeeman Communications CEO and owner …

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4 Ways to “Foster the Love” in your Business/Agency Relationship

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This is part two of a three-part series on healthy, successful business relationships between companies and outsourced partners. Part one focused on finding your best client/PR agency fit. As business professionals, we work with outsourced partners with specific expertise. Like personal relationships, business partnerships need time, attention, and, yes, a little bit of love. While I’m …

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McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited

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McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited    JANUARY 29, 2018—McKeeman Communications, a public relations agency headquartered in Raleigh, NC with another office in Nashville, TN, announces four new accounts within the food and beverage industry. These public relations client partnerships were established based on the firm’s …

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Three Realities That Cut Your PR Agency Search Time in Half

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First, Get the Right Fit Partner This is part one of a three-part series on healthy, successful business relationships between companies and outsourced partners. Spoiler alert: you won’t be finding any agency-client horror stories here. Helpful tips? Yes indeed. Ready for some straight talk? We’re all busy executives and business owners, so let’s just get …

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