Brand Marketing

Naughty or Nice? 7 Tips for Keeping Your Emails on 2019’s Nice List

It’s that time of year again – the hap, happiest season of all! And kids everywhere are scratching out their wish lists, hoping they’ve been nice enough to stay off of Santa’s naughty list for another 365 days. As business owners, we’re scratching out other lists… the dos and don’ts we’ve learned from the past …

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Confessions of a Former News Producer: One Local Reporter’s Take on The Changes That Could Win You Media Coverage

My Q&A with WRAL’s Sloane Heffernan Sloane Heffernan and I met when I was a budding news production assistant at WRAL-TV in Raleigh, NC. Still to this day, Sloane’s infectious smile, pixie haircut and Boston accent makes everyone want to be around her and share their stories. She has been a reporter with the station …

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Confessions of a Former News Producer: Two Secrets to Helping Reporters and Producers Tell Your Story

I’m not going to lie. TV news is hard. I’m sitting here pondering all of the chaos probably going on at my former station right this second: “one shot” ringing out over the scanner, the news chopper flying over a midday police chase or house fire, a Presidential tweet, etc. You get the picture – …

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4 Ways to “Foster the Love” in your Business/Agency Relationship

This is part two of a three-part series on healthy, successful business relationships between companies and outsourced partners. Part one focused on finding your best client/PR agency fit. As business professionals, we work with outsourced partners with specific expertise. Like personal relationships, business partnerships need time, attention, and, yes, a little bit of love. While I’m …

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McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited

McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited    JANUARY 29, 2018—McKeeman Communications, a public relations agency headquartered in Raleigh, NC with another office in Nashville, TN, announces four new accounts within the food and beverage industry. These public relations client partnerships were established based on the firm’s …

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Three Realities That Cut Your PR Agency Search Time in Half

First, Get the Right Fit Partner This is part one of a three-part series on healthy, successful business relationships between companies and outsourced partners. Spoiler alert: you won’t be finding any agency-client horror stories here. Helpful tips? Yes indeed. Ready for some straight talk? We’re all busy executives and business owners, so let’s just get …

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3 Marketing Must-Haves For Your Business in 2018

It’s the most wonderful time of the year.   For business owners, C-suite executives and marketing teams, that phrase means a little something different. That’s right – it’s planning season people! Love it or hate it, we’re all eyeball deep in planning for 2018. Whether that means trimming budgets, approving increases or changing directions, now is the time …

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3 Steps to Avoid Getting Spooked by Crisis Situations

Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. Nothing gets the blood pumping like a social media issue going viral, or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …

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