“If you build it they will come.” I’m a big Kevin Costner and Field of Dreams fan, but I’m a bigger fan of successful businesses. So, while the concept makes for a good movie premise, the busiest new restaurants realize that “launching and hoping” is not a strategy. Grand openings, market entries, new product launches …
Top 3 reasons that your grand opening is just the beginning Read More »
by Kim McKeeman Grand openings, market entries, new product launches – they’re a lot of work. One restaurant owner described it as “birthing a baby.” I’m not a restaurant owner, but I have opened and rebranded my own business, helped restaurant owners open hundreds of locations and I’ve given birth to three boys. So, yep, …
Today’s Special: 5 Tips to Grow and Sustain Your Opening Read More »
Spoiler alert: it all begins with a simple issue. Believe it or not, avoiding a viral scandal or becoming the punch-line in late-night entertainment shows is manageable. The key lies in anticipating and solving issues through several simple — but not easy — steps. Make issue-solving core to your company culture. Practice and celebrate an issue-solving mentality. …
Chuy’s, a Tex-Mex restaurant based in Austin, has engaged McKeeman Communications to bring their unique brand and culture to the new South Charlotte Waverly Development. The official opening is planned for December 2016. This project marks the second Chuy’s grand opening this year where McKeeman Communications has provided integrated marketing communications support for the Tex-Mex fan …
Chuy’s Appoints McKeeman Communications As Public Relations Agency Read More »