The restaurant industry has always been a dynamic and competitive field, but recent years have brought unprecedented challenges. From the COVID-19 pandemic to changing consumer preferences, restaurant owners and operators are facing a new set of hurdles that require innovative solutions. In this blog post, we will explore the top three challenges impacting the restaurant …
There are times when businesses face a decline in transactions, and it can be a cause for concern. However, with a well-crafted marketing plan, you can combat declining transactions and get your business back on track. In this blog, we will explore strategies and steps to develop a solid marketing plan that can help you …
How to Combat Declining Transactions with a Solid Marketing Plan Read More »
In our current business landscape, customers are inundated with choices, and their purchasing decisions often go beyond the tangible benefits of a product. Instead, they seek emotional connections with brands that resonate with their values and aspirations. This is where storytelling comes into play as a powerful tool to tap into these emotional connections and …
As social media continues to become an increasingly powerful tool for businesses to connect with their customers, it’s not just about posting content and engaging with your audience. Social listening is a crucial aspect of effective customer recovery and retention. In this blog, we’ll explore how businesses can harness the power of social listening to …
How to Use Social Listening As a Customer Recovery Tool Read More »
Charlotte, NC, has an ever-growing food scene. As a restaurant owner, you want to stand out to diners and from other restaurants, but oftentimes, you must go beyond traditional marketing tactics to ‘wow’ the customers you want. Diners get bombarded with an overwhelming amount of advertisements from everywhere, including social media. Enter: grassroots marketing. With …
Restaurant Marketing in Charlotte, NC: How Grassroots Strategies Can Help You Stand Out Read More »
While there’s no crystal ball, restaurants will, again, need to continue to change how they market to get – and keep – their customers’ attention in 2024. And that probably shouldn’t be a shocker for any of us. I mean, we’re all restaurant customers ourselves. Breaking through the information clutter seems to be a herculean …
Marketing planning for 2024 – everything old is new again Read More »
If you’re new to social media advertising, there are a few things you should know before you begin: So, what’s the difference between a boosted post and an ad you ask? Let’s dive in! What is a boosted post? A boosted post is a paid promotion of an existing organic post on Facebook or Instagram. …
Are you struggling to improve your restaurant’s image? If so, today’s tips are for you. When it comes to your restaurant PR, Raleigh-NC-based establishments don’t have to jump through every hoop in the beginning. Today, we share the top five ways you can increase your reach and improve your image. Create an online community. …
Restaurant PR: Raleigh, NC, Agency Shares Top 5 Strategies For 2023 Read More »
The short answer: yes. Unless you’ve been hiding under a rock, you’ve heard of TikTok. This video-sharing app makes it easy to showcase the best of your brand by allowing you to share your authentic voice with current and potential customers. As a restaurant owner, TikTok gives you an opportunity to do everything from offer …
Should You Use Tiktok As Part Of Your Restaurant’s PR Strategies For 2023? Read More »
There are few things more stressful than tackling a crisis situation unprepared. Nothing causes a blood pressure spike quite like a social media issue going viral or the local TV station calling for “your response” on an employee’s blunder. Crime situation? Alleged product tampering? Food-borne illness? Employee outburst caught on video? What about a poor sanitation rating or recordable …