Introducing Our Spring Intern
Introducing Our Spring Intern
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Let’s Be Real: Networking Can Feel Awkward
Networking can feel awkward. You’re not alone in this feeling! You’re expected to introduce yourself, make small talk and sometimes even ‘sell’ an opportunity. As a PR agency, we’re often guiding our clients on how to build relationships with media, customers and communities. But, we’re also a small, women-owned business (celebrating 30 years, smile). That …
My Internship at McKeeman
By: Yianni Peroulas How Did I Get Here? Like most business students at the University of North Carolina – Chapel Hill, I was ambushed early in my college career by countless peers, advisors, and family members asking about my post-grad plans. Instead of choosing a concentration early, I made it my goal to diversify my …
Navigating Crisis Communications & Reputation Management in 2025
We hear from clients, colleagues, partners and others in our network – these are uncertain times, to say the least. From global unrest to natural disasters and social media misfires, the landscape of communications and crisis management is more complex (and more important) than ever in 2025. We have more than 30 years of experience managing …
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Building Your Brand’s LinkedIn Presence
LinkedIn isn’t just for job seekers anymore. It’s one of the most underrated tools in your brand-building toolkit for both B2B and B2C businesses. LinkedIn gives you a seat at the table with decision-makers where they’re already looking for industry trends and opportunities. Think of it as your digital handshake: building trust and making connections …
Confessions of a Former News Producer: What Switching Careers Taught Me About PR and Myself
When I walked out of my Charlotte newsroom for the last time, I wasn’t totally sure what I was walking into. I had spent over a decade finding news and producing newscasts in Raleigh, Charleston, and Charlotte. I knew how to lead a team through breaking news. I knew how to spot a great story …
Make It Grand: Spring Into Opening Season with a Plan That Pops
Spring’s here and with it, a wave of grand openings, rebrands, and fresh starts. Whether you’re putting up the open sign for the first time or making a big splash in a new market, one thing’s for sure: winging it is not a strategy. We’ve seen openings that pack a line around the block and others that fall a …
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The Power of Local Store Marketing
Why it’s Essential for your Marketing Strategy As spring brings better weather and fresh opportunities, it’s the perfect time to review your marketing strategy and assess how you’re engaging with your local community. Local Store Marketing – or LSM if you’re marketing nerds like us – is a proven way to grow brand awareness, foster …
McKeeman Communications Marks 30th Anniversary Milestone
Raleigh PR Agency celebrates three decades of sharing stories and solving problems for clients RALEIGH, N.C., January 31, 2025 – McKeeman Communications, a Raleigh-based integrated public relations agency with additional offices in Charlotte, N.C., and Nashville, TN, is proud to mark its 30th year in business in 2025, celebrating longevity, growth, and friendship in decades …
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Navigating the Food and Beverage PR Landscape: Strategies for Success
In the dynamic world of food and beverage PR, strategic navigation is essential for success. From launching new products to managing crises, effective communication is key. Here are some strategies to help you thrive in this competitive landscape! Understanding Your Audience One of the fundamental aspects of any PR strategy is understanding your audience. In …
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