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McKeeman Communications Marks 30th Anniversary Milestone 

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Raleigh PR Agency celebrates three decades of sharing stories and solving problems for clients  RALEIGH, N.C., January 31, 2025 – McKeeman Communications, a Raleigh-based integrated public relations agency with additional offices in Charlotte, N.C., and Nashville, TN, is proud to mark its 30th year in business in 2025, celebrating longevity, growth, and friendship in decades …

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Navigating the Food and Beverage PR Landscape Strategies for Success

Navigating the Food and Beverage PR Landscape: Strategies for Success

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In the dynamic world of food and beverage PR, strategic navigation is essential for success. From launching new products to managing crises, effective communication is key. Here are some strategies to help you thrive in this competitive landscape! Understanding Your Audience One of the fundamental aspects of any PR strategy is understanding your audience. In …

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Restaurant Public Relations Building Buzz for Your Grand Opening

Restaurant Public Relations: Building Buzz for Your Grand Opening

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Launching a new restaurant is an exhilarating journey, but without proper buzz and anticipation, your grand opening could fall flat. This is where strategic public relations (PR) steps in. Effective PR can generate excitement, attract patrons, and set the stage for a successful launch. Here’s how to leverage PR to ensure your restaurant’s grand opening …

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Navigating the Challenges of the Post-Pandemic Restaurant Industry: Strategies for Marketing Success

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The restaurant industry has always been a dynamic and competitive field, but recent years have brought unprecedented challenges. From the COVID-19 pandemic to changing consumer preferences, restaurant owners and operators are facing a new set of hurdles that require innovative solutions. In this blog post, we will explore the top three challenges impacting the restaurant …

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How to Combat Declining Transactions with a Solid Marketing Plan

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There are times when businesses face a decline in transactions, and it can be a cause for concern. However, with a well-crafted marketing plan, you can combat declining transactions and get your business back on track. In this blog, we will explore strategies and steps to develop a solid marketing plan that can help you …

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Utilize Storytelling to Tap Into Emotional Connections that Drive Returning, Loyal Customers vs Selling Products

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In our current business landscape, customers are inundated with choices, and their purchasing decisions often go beyond the tangible benefits of a product. Instead, they seek emotional connections with brands that resonate with their values and aspirations. This is where storytelling comes into play as a powerful tool to tap into these emotional connections and …

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How to Use Social Listening As a Customer Recovery Tool

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As social media continues to become an increasingly powerful tool for businesses to connect with their customers, it’s not just about posting content and engaging with your audience. Social listening is a crucial aspect of effective customer recovery and retention. In this blog, we’ll explore how businesses can harness the power of social listening to …

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Raleigh PR firm - Restaurant Marketing Charlotte NC

Restaurant Marketing in Charlotte, NC: How Grassroots Strategies Can Help You Stand Out

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Charlotte, NC, has an ever-growing food scene. As a restaurant owner, you want to stand out to diners and from other restaurants, but oftentimes, you must go beyond traditional marketing tactics to ‘wow’ the customers you want. Diners get bombarded with an overwhelming amount of advertisements from everywhere, including social media. Enter: grassroots marketing. With …

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Marketing planning for 2024 – everything old is new again

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While there’s no crystal ball, restaurants will, again, need to continue to change how they market to get – and keep – their customers’ attention in 2024. And that probably shouldn’t be a shocker for any of us. I mean, we’re all restaurant customers ourselves. Breaking through the information clutter seems to be a herculean …

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