Setting Strong Strategy: Clarity Before Execution
Setting Strong Strategy: Clarity Before Execution
Business
How to Align Your PR, Digital, and Social Media Strategy for Business Growth
Unlocking business growth means creating harmony across PR, digital, and social media. When done right, campaigns amplify each other, storytelling feels authentic, and audiences connect emotionally. Keep reading to learn more about how to align PR, digital, and social media strategy for growth with McKeeman Communications, a Raleigh marketing agency. Why Alignment Is Non-Negotiable for …
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National Media for Your Brand: It’s Not a ‘No’… Just a ‘Not Yet’
We get this question all the time from clients and prospects: “How do we get national media attention?” The hope makes sense; you have an exciting new product, over a million new followers, you’re doing life-changing work, and you want more people to know about it. The reality is: there’s a path to national visibility, …
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The Importance of Setting a Strategy – And Sticking to It
As the year wraps up with 2025 right around the corner, there’s a question every business leader is hearing (or asking): What’s your plan for next year? It might seem easiest to immediately dive in to marketing calendars, promotions and tactics. Instead, we want to share why a clear, focused strategy is your ultimate power …
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Demystifying Data
The stories behind the numbers It’s the most wonderful time of the year – and we don’t mean the holidays. For us, and for many businesses, the end of the year brings the building of annual recap reports. Ok, so maybe that’s not what makes this time of year wonderful, but it is a critical …
Q&A: McKeeman Discusses SEO with Tyler Krause
McKeeman Communications spoke to Tyler Krause, Founder and CEO of Conversion First Marketing. For the last six years Tyler and his team have been helping business owners maximize their online leads through a variety of strategies, among which is search engine optimization (SEO). Tyler talks about what SEO is and its role in an …
How Restaurants Are Preparing For Reopening After COVID-19
The restaurant industry is still reeling from the effects of COVID-19. Many establishments remain closed while some are still trying to make ends meet; potential health risks are preventing customers from dining out. Charlotte NC restaurant chain Showmars felt it had to evolve, and fast. “We learned quickly that we needed to be …
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Nonprofits Pivoting During COVID-19
How can a non-profit organization contribute to thrive and remain relevant amidst the challenges brought about by COVID-19? For Curamericas Global, a non-profit committed to making a difference in the lives of women and children through access to healthcare, they had to pivot, fast. “We’ve been through this before. We’ve dealt with Ebola in Liberia,” …
How SEO and Media Relations Go Hand In Hand
With the onslaught of 24-hour news cycles, consolidated newsrooms, and the possibility of AI-assisted writing, it’s getting harder to get journalists’ attention. PR Firms in Raleigh, NC are battling for top-of-mind awareness. If journalists receive as much as 100 pitches daily, how does one stand out? Search engine optimization (SEO) can help cut through the …
Effective Crisis and Issues Management: Tools and Best Practices for Your Business
It’s every organization’s nightmare: an issue has gone viral on social media; local news agencies are calling non-stop to ask for your statement on a faux pas caught on iPhone video. Yes, crisis management might be intimidating, but it can turn any situation around when done right. We talked to Kim McKeeman, CEO of McKeeman …
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