McKeeman Communications spoke to Tyler Krause, Founder and CEO of Conversion First Marketing. For the last six years Tyler and his team have been helping business owners maximize their online leads through a variety of strategies, among which is search engine optimization (SEO). Tyler talks about what SEO is and its role in an …
Once upon a time, brands relied mainly on big-name celebrities to serve as brand ambassadors and signed them on for multi-million-dollar endorsement deals. While this is still happening, brand endorsements are no longer dominated by superstars. The growth of social media gave rise to influencers: passionate content creators who create beautiful content to engage …
The restaurant industry is still reeling from the effects of COVID-19. Many establishments remain closed while some are still trying to make ends meet; potential health risks are preventing customers from dining out. Charlotte NC restaurant chain Showmars felt it had to evolve, and fast. “We learned quickly that we needed to be …
How Restaurants Are Preparing For Reopening After COVID-19 Read More »
How can a non-profit organization contribute to thrive and remain relevant amidst the challenges brought about by COVID-19? For Curamericas Global, a non-profit committed to making a difference in the lives of women and children through access to healthcare, they had to pivot, fast. “We’ve been through this before. We’ve dealt with Ebola in Liberia,” …
Journalists are always on the lookout for fresh stories to write, even more so now that there’s a shift toward digital platforms, news has to be available and updated 24/7. But with leaner teams and a global pandemic turning the world upside down, how does one effectively pitch stories and catch their attention? …
Imagine owning a cafe. You overhear a customer comment that the pastries you’re serving are dry. You ask around to verify if there are other customers who feel the same way. You listen to what they’re saying and make the necessary adjustments; soon customers are raving about your latest offerings and are recommending them to …
The Importance of Social Listening With Wendy Scherer Read More »