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The Limited

A McKeeman Communications Case Study

The Limited – Legacy Brand, Fashion-Forward Approach

Beginning in 2010, The Limited, a mid-range women’s clothing retailer, embarked on a revitalization and evolution of their brand and approach. A mainstay for many traditional shopping malls, The Limited needed to appeal to a different demographic, and make their mark as an accessible fashion-forward retailer.

McKeeman Communications was enlisted as one of their first field public relations agencies and worked hand-in-hand with the national marketing team in shaping what public relations, media relations, social media, and cause-related marketing would look like as the new version of “The Limited” hit markets across the country. The news coverage, community engagement, and customer responses were strong, helping drive physical store sales while re-inventing the iconic brand’s reputation to appeal to women in their 20s, 30s, 40s, and 50s.

With direct access to the company’s Senior Vice President of Marketing, the McKeeman team became an extension of The Limited’s national marketing team, directly conducting market entries for seven new locations in North Carolina and Virginia. Along with media interview training The Limited’s CEO and executive marketing team, McKeeman was tapped for special projects including managing eight months of market entries across the country.

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We’re immensely proud of the work we do and the client partners who entrust us with their brands. In Kim’s words, “we get to choose who we work with.” That means when we work with our selected clients, we believe in their purpose and the story they have to tell and that passion is reflected in the quality of our work.

We Treat Your Business Like Our Own

At McKeeman, we see our clients as partners and, from the beginning, dig in to solve problems with PR and communications-oriented solutions. That may mean we’re helping business owners identify and communicate what makes them different or determining a better way to connect with your customers (Facebook, Instagram, TikTok, oh my!). For us, your business is a partnership and we’re honored when clients entrust us with their marketing communications.

Social Media

Which platforms are my customers on? What do I do with these comments? Why does no one like my page? Why are my followers not reacting to my posts? There’s Facebook, LinkedIn, Instagram, Twitter, TikTok – oh my! Where do you even start? We’d like to partner with you to ease your social woes and allow you to get back to what you do best – running your business.

Media Relations

How do I tell my story? What do I do to get the media to notice? What if they want to do an interview - what do I say? We partner with our clients to help them find the right platform, reach the right audience and tell their story in an effective way. And remember… just because you don’t have an announcement or event doesn’t mean you don’t have something valuable to say or an important story to tell.

Crisis & Issues Management

Worried an employee’s mistake could ruin your company’s reputation? Have a Facebook complaint you’re concerned could go viral and ignite a media firestorm? What do you do?  Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. We say – have a plan.

Event Management

How do I make a splash with my grand opening? What does success look like? Who handles catering, setup, cleanup? We’re a team of type A personalities, so let us take your event (and all its little details) to the next level. From soup to nuts, we can manage, market, and even handle clean up. All you need to do is look your best.

Brand Development & Creative Services

What is my company’s brand? What’s our message? Is our look working and does it attract customers? Whether starting from scratch or needing a modern update, we can work with you to help tell your visual story through logo design, marketing collateral, website development and video.

Influencer Marketing

Why is influencer marketing relevant for my brand? Which influencers are the right fit? How can I maximize my investment? Do more followers mean more ROI? Influencer marketing is one of the most popular and effective forms of digital advertising –and an important part of any brand’s marketing mix. It’s a best bet for connecting with customers via channels they already know and trust. We tailor each campaign to meet our client’s business goals with a relevant, specialized audience at a much lower investment than traditional advertising.

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