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Shucker's Oyster Bar & Grill

A McKeeman Communications Case Study

Raleigh Shuckers Media Communication Plan

Shuckers Oyster Bar & Grill made the decision to convert their downtown Raleigh restaurant to a catering and events space in order to support their thriving catering business and take advantage of their popular Glenwood South space.

Our team recommended a three-step approach to proactively make the announcement. First, make the announcement internally to employees. Second, communicate to media to control the message of the story rather than leaving room for speculation. Third, communicate with their customers via their social media outlets. Finally, our team created the internal and external messaging including a press release, social media messages and prepping the owners on possible media follow up.

As a result, the transition was covered in the majority of top-tier outlets including the Triangle Business Journal, News & Observer and WRAL.com and the sentiment remained overwhelmingly positive from media and customers alike.

Upon review of our team’s overall process and resulting coverage, the owners shared that they wished they had our support with previous issues involving their restaurants.

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At McKeeman, we see our clients as partners and, from the beginning, dig in to solve problems with PR and communications-oriented solutions. As a leading marketing agency in Charlotte and Raleigh, NC, we specialize in reputation management, ensuring your brand stands out positively in a crowded market. Our expertise in crisis communications means we’re prepared to handle any situation swiftly and effectively. Whether we're helping business owners identify and communicate what makes them different or determining a better way to connect with your customers (Facebook, Instagram, TikTok, oh my!), our team at McKeeman is here for you. For us, your business is a partnership, and we’re honored when clients entrust us with their marketing communications. As Charlotte and Raleigh's top PR agency, we are committed to delivering exceptional results that align with your business goals.

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Event Management

How do I make a splash with my grand opening? What does success look like? Who handles catering, setup, cleanup? We’re a team of type A personalities, so let us take your event (and all its little details) to the next level. From soup to nuts, we can manage, market, and even handle clean up. All you need to do is look your best.

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