Raleigh Shuckers Media Communication Plan
Shuckers Oyster Bar & Grill made the decision to convert their downtown Raleigh restaurant to a catering and events space in order to support their thriving catering business and take advantage of their popular Glenwood South space.
Our team recommended a three-step approach to proactively make the announcement. First, make the announcement internally to employees. Second, communicate to media to control the message of the story rather than leaving room for speculation. Third, communicate with their customers via their social media outlets. Finally, our team created the internal and external messaging including a press release, social media messages and prepping the owners on possible media follow up.
As a result, the transition was covered in the majority of top-tier outlets including the Triangle Business Journal, News & Observer and WRAL.com and the sentiment remained overwhelmingly positive from media and customers alike.
Upon review of our team’s overall process and resulting coverage, the owners shared that they wished they had our support with previous issues involving their restaurants.
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We’re immensely proud of the work we do and the client partners who entrust us with their brands. In Kim’s words, “we get to choose who we work with.” That means when we work with our selected clients, we believe in their purpose and the story they have to tell and that passion is reflected in the quality of our work.
We Treat Your Business Like Our Own
At McKeeman, we see our clients as partners and, from the beginning, dig in to solve problems with PR and communications-oriented solutions. As a leading marketing agency in Charlotte and Raleigh, NC, we specialize in reputation management, ensuring your brand stands out positively in a crowded market. Our expertise in crisis communications means we’re prepared to handle any situation swiftly and effectively. Whether we're helping business owners identify and communicate what makes them different or determining a better way to connect with your customers (Facebook, Instagram, TikTok, oh my!), our team at McKeeman is here for you. For us, your business is a partnership, and we’re honored when clients entrust us with their marketing communications. As Charlotte and Raleigh's top PR agency, we are committed to delivering exceptional results that align with your business goals.
Social Media
Which platforms are my customers on? What do I do with these comments? Why does no one like my page? Why are my followers not reacting to my posts? There’s Facebook, LinkedIn, Instagram, Twitter, TikTok – oh my! Where do you even start? We’d like to partner with you to ease your social woes and allow you to get back to what you do best – running your business.
Media Relations
How do I tell my story? What do I do to get the media to notice? What if they want to do an interview - what do I say? We partner with our clients to help them find the right platform, reach the right audience and tell their story in an effective way. And remember… just because you don’t have an announcement or event doesn’t mean you don’t have something valuable to say or an important story to tell.
Crisis & Issues Management
Worried an employee’s mistake could ruin your company’s reputation? Have a Facebook complaint you’re concerned could go viral and ignite a media firestorm? What do you do? Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. We say – have a plan.
Event Management
How do I make a splash with my grand opening? What does success look like? Who handles catering, setup, cleanup? We’re a team of type A personalities, so let us take your event (and all its little details) to the next level. From soup to nuts, we can manage, market, and even handle clean up. All you need to do is look your best.
Brand Development & Creative Services
What is my company’s brand? What’s our message? Is our look working and does it attract customers? Whether starting from scratch or needing a modern update, we can work with you to help tell your visual story through logo design, marketing collateral, website development and video.
Influencer Marketing
Why is influencer marketing relevant for my brand? Which influencers are the right fit? How can I maximize my investment? Do more followers mean more ROI? Influencer marketing is one of the most popular and effective forms of digital advertising –and an important part of any brand’s marketing mix. It’s a best bet for connecting with customers via channels they already know and trust. We tailor each campaign to meet our client’s business goals with a relevant, specialized audience at a much lower investment than traditional advertising.
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