Showmars - 40th Anniversary Event
Showmars 40th Anniversary
The Opportunity:
In celebration of Showmars’ 40th anniversary, the client launched a flash promotion offering their “world famous” fish sandwich for just 40 cents during a three-hour period.
The Strategy:
We developed an integrated marketing plan, to raise awareness and drive traffic, that included:
earned media relations
organic and paid social media
The Results:
- 9,000 sandwiches were sold and restaurants saw a significant sales and foot traffic increase during a typically slow period – Tuesday between 11 am and 2 pm.
- Media coverage across online, radio, and social platforms generating a total audience reach of 11.8M.
- Organic content was shared 150+ times, resulting in 10,000 organic impressions across Facebook and Instagram.
We were so excited to be joining Showmars as they prepared for their 40th Anniversary event. McKeeman Communication's mission is to partner alongside our clients for whatever their goal is- and to reach it with them.
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At McKeeman, we see our clients as partners and, from the beginning, dig in to solve problems with PR and communications-oriented solutions. As a leading marketing agency in Charlotte and Raleigh, NC, we specialize in reputation management, ensuring your brand stands out positively in a crowded market. Our expertise in crisis communications means we’re prepared to handle any situation swiftly and effectively. Whether we're helping business owners identify and communicate what makes them different or determining a better way to connect with your customers (Facebook, Instagram, TikTok, oh my!), our team at McKeeman is here for you. For us, your business is a partnership, and we’re honored when clients entrust us with their marketing communications. As Charlotte and Raleigh's top PR agency, we are committed to delivering exceptional results that align with your business goals.
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