Perry’s Steakhouse & Grille - Media Relations
In August 2020, McKeeman became the PR partner to announce Perry’s Steakhouse & Grille’s first location in North Carolina and build brand awareness and loyalty in the Triangle. This was done through local media outreach and local VIP events and partnerships to showcase what makes Perry’s unique. McKeeman introduced Perry’s to local community leaders as well as traditional and social media influencers. We made these introductions through 15 “chop drops”, which involved mailing Perry’s Famous Pork Chop to the individuals, so they could prepare the menu item and enjoy at their home. We also hosted socially distanced, in-restaurant VIP meals and tours for 100 guests.
Exceeding Perry’s’ expectations, the media relations coverage targets were met, garnering 22 hits related to the grand opening specifically and 10 hits that reintroduced the brand post-opening. In total, the brand received an estimated 15,692,753 total views in the Triangle area in just five months. Because of this success, McKeeman was asked to continue the partnership and support another Perry’s grand opening in Nashville, TN.
We were so excited to be joining Perry's Steakhouse as they prepared for their grand opening. McKeeman Communication's mission is to partner alongside our clients for whatever their goal is- and to reach it with them.
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At McKeeman, we see our clients as partners and, from the beginning, dig in to solve problems with PR and communications-oriented solutions. That may mean we’re helping business owners identify and communicate what makes them different or determining a better way to connect with your customers (Facebook, Instagram, TikTok, oh my!). For us, your business is a partnership and we’re honored when clients entrust us with their marketing communications.
Which platforms are my customers on? What do I do with these comments? Why does no one like my page? Why are my followers not reacting to my posts? There’s Facebook, LinkedIn, Instagram, Twitter, TikTok – oh my! Where do you even start? We’d like to partner with you to ease your social woes and allow you to get back to what you do best – running your business.
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Worried an employee’s mistake could ruin your company’s reputation? Have a Facebook complaint you’re concerned could go viral and ignite a media firestorm? What do you do? Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. We say – have a plan.
How do I make a splash with my grand opening? What does success look like? Who handles catering, setup, cleanup? We’re a team of type A personalities, so let us take your event (and all its little details) to the next level. From soup to nuts, we can manage, market, and even handle clean up. All you need to do is look your best.
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