Perry’s Steakhouse & Grille - Media Relations
In August 2020, McKeeman became the PR partner to announce Perry’s Steakhouse & Grille’s first location in North Carolina and build brand awareness and loyalty in the Triangle. This was done through local media outreach and local VIP events and partnerships to showcase what makes Perry’s unique. McKeeman introduced Perry’s to local community leaders as well as traditional and social media influencers. We made these introductions through 15 “chop drops”, which involved mailing Perry’s Famous Pork Chop to the individuals, so they could prepare the menu item and enjoy at their home. We also hosted socially distanced, in-restaurant VIP meals and tours for 100 guests.
Results
Exceeding Perry’s’ expectations, the media relations coverage targets were met, garnering 22 hits related to the grand opening specifically and 10 hits that reintroduced the brand post-opening. In total, the brand received an estimated 15,692,753 total views in the Triangle area in just five months. Because of this success, McKeeman was asked to continue the partnership and support another Perry’s grand opening in Nashville, TN.
We were so excited to be joining Perry's Steakhouse as they prepared for their grand opening. McKeeman Communication's mission is to partner alongside our clients for whatever their goal is- and to reach it with them.
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We’re immensely proud of the work we do and the client partners who entrust us with their brands. In Kim’s words, “we get to choose who we work with.” That means when we work with our selected clients, we believe in their purpose and the story they have to tell and that passion is reflected in the quality of our work.
We Treat Your Business Like Our Own
At McKeeman, we see our clients as partners and, from the beginning, dig in to solve problems with PR and communications-oriented solutions. As a leading marketing agency in Charlotte and Raleigh, NC, we specialize in reputation management, ensuring your brand stands out positively in a crowded market. Our expertise in crisis communications means we’re prepared to handle any situation swiftly and effectively. Whether we're helping business owners identify and communicate what makes them different or determining a better way to connect with your customers (Facebook, Instagram, TikTok, oh my!), our team at McKeeman is here for you. For us, your business is a partnership, and we’re honored when clients entrust us with their marketing communications. As Charlotte and Raleigh's top PR agency, we are committed to delivering exceptional results that align with your business goals.
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