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Golden Owl Tavern

Market Entry + Social Media Influencers

Bring excitement and awareness to the city of Charlotte with the unique dynamic of Golden Owl Tavern

Golden Owl Tavern- A new dynamic with a passion to grow

The Golden Owl Tavern is located near the campus of UNC Charlotte. They offer a variety of simply great food and drink, including regional classics with a twist, local craft beers, classic and creative cocktails and a compelling wine list. No doubt an exciting new local place for the people of Charlotte.

In March of 2021, McKeeman Communications was brought onto this exciting time as a PR partner, to announce the grand opening of The Golden Owl Tavern. The Golden Owl Tavern is a part of The Sage Restaurant Concepts’ newest restaurant and first venture in Charlotte and North Carolina. The goal is for the brand to build awareness and a sense of excitement for the dynamic concept it brings to an area of the city that has yet to see growth around the restaurant scene.

A growth Mckeeman knew The Golden Owl Tavern was capable of creating.

Media Relations

Over a span of four weeks our team worked with the Golden Owl Tavern team to provide media training, draft media materials and pitch local news outlets about the restaurant’s grand opening.

Results

McKeeman secured 30 media mentions across top television outlets, newspaper and online publications resulting in an estimated audience reach of 9.5M.

The Golden Owl Tavern is still experiencing a rapid growth because of the hard work they put in for creating a brand awareness with McKeeman Communications.

Estimated Audience Reach
QCLife
Charlotte Business Journal
WSOC

Social Media Influencers Bring Business

Capitalizing on the large number of foodie influencers in Charlotte, McKeeman coordinated and enlisted more than 15 social and community influencers to dine at the restaurant for a VIP tasting and help promote the opening and awareness of the restaurant. Guests were provided with a special tasting menu and swag bag to thank them for their partnership.

Results

Six weeks of tastings garnered more than 150 pieces of content shared by influencers and an estimated audience reach of more than 280K - helping to grow Golden Owl Tavern’s social platforms by 500 followers. The start of the brand awareness we were hoping for!

Estimated Audience Reach

McKeeman Communication believes in each of the clients we choose. Choosing our clients selectively brings a level of trust, enthusiasm, and priority to the PR work we do.

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We’re immensely proud of the work we do and the client partners who entrust us with their brands. In Kim’s words, “we get to choose who we work with.” That means when we work with our selected clients, we believe in their purpose and the story they have to tell and that passion is reflected in the quality of our work.

We Treat Your Business Like Our Own

At McKeeman, we see our clients as partners and, from the beginning, dig in to solve problems with PR and communications-oriented solutions. That may mean we’re helping business owners identify and communicate what makes them different or determining a better way to connect with your customers (Facebook, Instagram, TikTok, oh my!). For us, your business is a partnership and we’re honored when clients entrust us with their marketing communications.

Social Media

Which platforms are my customers on? What do I do with these comments? Why does no one like my page? Why are my followers not reacting to my posts? There’s Facebook, LinkedIn, Instagram, Twitter, TikTok – oh my! Where do you even start? We’d like to partner with you to ease your social woes and allow you to get back to what you do best – running your business.

Media Relations

How do I tell my story? What do I do to get the media to notice? What if they want to do an interview - what do I say? We partner with our clients to help them find the right platform, reach the right audience and tell their story in an effective way. And remember… just because you don’t have an announcement or event doesn’t mean you don’t have something valuable to say or an important story to tell.

Crisis & Issues Management

Worried an employee’s mistake could ruin your company’s reputation? Have a Facebook complaint you’re concerned could go viral and ignite a media firestorm? What do you do?  Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. We say – have a plan.

Event Management

How do I make a splash with my grand opening? What does success look like? Who handles catering, setup, cleanup? We’re a team of type A personalities, so let us take your event (and all its little details) to the next level. From soup to nuts, we can manage, market, and even handle clean up. All you need to do is look your best.

Brand Development & Creative Services

What is my company’s brand? What’s our message? Is our look working and does it attract customers? Whether starting from scratch or needing a modern update, we can work with you to help tell your visual story through logo design, marketing collateral, website development and video.

Influencer Marketing

Why is influencer marketing relevant for my brand? Which influencers are the right fit? How can I maximize my investment? Do more followers mean more ROI? Influencer marketing is one of the most popular and effective forms of digital advertising –and an important part of any brand’s marketing mix. It’s a best bet for connecting with customers via channels they already know and trust. We tailor each campaign to meet our client’s business goals with a relevant, specialized audience at a much lower investment than traditional advertising.

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