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Archives: Team Members

Zach Vavricka

For over a decade, Zach worked in newsrooms across the country as an Anchor, Reporter, and Executive Producer.  His curiosity and competitive drive helped him win multiple journalism awards in front of, and behind the camera, including two Emmy nominations at the NBC station in Charlotte. In his role as Media Relations Manager, Zach uses his knowledge …

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Shannon Sadler

An adventure seeker at heart Shannon moved from Alaska to North Carolina in 2019. She exhibits the same curiosity and thirst for knowledge as she works with McKeeman’s clients to make strategic recommendations and manage integrated campaigns in support of their business goals. Shannon’s diverse account work expands across clients in social media, digital creatives …

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Renee Skipper

Renee has taken her lifelong passion for art and design and worked for more than 16 years in the graphic design field, with nine of those years as a close partner of McKeeman Communications. She loves helping small and medium-sized businesses creatively meet their design needs, as well as using her talents to help nonprofits …

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Alessandra Duque

Alessandra joined the McKeeman family in April 2021 as the Social Media Manager. She holds a Psychology degree from The George Washington University in Washington, D.C., with a minor in Fine Arts and Art History. Upon graduation, she worked with the Marketing Team of a James Beard Award–winning chef. Her journey in social media started …

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Victoria O’Neal

Victoria started her journey with McKeeman Communications as an intern in January 2018. After completing her internship in May, she was offered a summer contract position with McKeeman and officially joined the team as an Account Executive later that year. She holds a degree in University Studies from East Carolina University with a concentration in …

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Becky Ogburn

Becky’s history working in research with USA Today and North Carolina’s leading daily newspaper, The News & Observer, provided a great foundation for her work with McKeeman Communications. Over the last eleven years, Becky has become a trusted go-to for project and event management. As an Account Executive, she’s successfully managed countless projects and events, …

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Katie Parker

Katie is our Media Relations Manager – a pretty great fit knowing she used to be the person who determined what stories went into a newscast every single day of her life. That’s right, Katie spent 12 years working at the Carolinas’ top-rated news stations, from Raleigh to the Queen City, as an Emmy-nominated producer. …

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Whitney Williams

Whitney combines her issues management experience and strong social media expertise in her role as McKeeman’s Account Supervisor and Social Media Manager. She’s responsible for ensuring clients maximize opportunities and trends in the ever-evolving social media landscape and helping clients assess their needs and determine a winning solution. Whitney’s social media and client services prowess …

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Caroline Schmid

Throughout Caroline’s career with McKeeman Communications, she has been instrumental in creating and leading strategic integrated communications plans for B2B, B2C and non-profit clients. Coming from a family of journalists, she had communications in her blood. She graduated Summa Cum Laude with a degree in Mass Communication from Peace College in Raleigh, where she served …

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Kim McKeeman

Kim founded McKeeman Communications more than 25 years ago with a single passion: create an agency focused on successful and real long-term relationships with both our clients and our team members. From launching a virtual agency model before it was trendy to growing her team members as true business partners, “there has to be a …

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