Expert In: Connecting with Media
The key to successful media relations is building media relationships. If you want to understand how to secure impactful media placements at top outlets for your brand or client, start by understanding how to connect with journalists on a human level. There’s a person behind the name on that byline. Find out what makes them tick.
Jocelyn is McKeeman’s Media Relations Manager. She graduated cum laude from Elon University with a degree in Strategic Communications and a minor in Women’s & Gender Studies. Jocelyn has worked as a publicist in the trendy health & wellness industry, representing global brands and experts such as celebrity fitness trainers, renowned functional health gurus, and buzz-worthy wellness companies.
While Jocelyn is a well-rounded communications professional, media relations is her true passion. She specializes in pitching and building relationships with the media, keeping a constant pulse on timely trends, and working tirelessly to secure impactful coverage for her clients.
Jocelyn lives with her fiancé and lab in Raleigh. When she’s away from her desk and good ol’ blue light-blocking glasses, Jocelyn enjoys daily exercise walks, true crime documentaries, and discovering local coffee shops.