At McKeeman Communications, we share insights on Charlotte media relations strategies that help brands earn meaningful coverage and build credibility. Drawing from decades of experience working with journalists and local media, we explore how to craft compelling stories, connect with the right outlets, and turn press opportunities into real business impact.
As you can imagine, in the public relations world, we are continually interacting with and building relationships with journalists. During my 25-plus years of media relations and crisis/issues management experience and into today, there’s one thing that’s remained consistent: the same media missteps continue to rear their ugly heads. What can you do to avoid the “media spokesperson […]
5 things NOT to say to a journalist Read More »
For many business owners, an unexpected call from a reporter is about as fun as being caught going through a red light camera. To avoid the internal fire drill, we always recommend having a media protocol plan for your business or organization that is simple (remember the KISS philosophy?) and shared by all. Don’t know where
Today’s Special: Media’s calling… now what? Read More »
Spoiler alert: it all begins with a simple issue. Believe it or not, avoiding a viral scandal or becoming the punch-line in late-night entertainment shows is manageable. The key lies in anticipating and solving issues through several simple — but not easy — steps. Make issue-solving core to your company culture. Practice and celebrate an issue-solving mentality.
5 steps to avoiding crisis situations Read More »