If your team felt like the ground shifted beneath your approach to outreach, marketing or public relations in 2026, you weren’t alone. Below are five of the most common mistakes we saw this year, and how you can turn them inside out to build momentum in 2026 with a marketing agency in Raleigh, NC. Being …
Top Marketing & PR Mistakes NC Businesses Made in 2025 (and How to Avoid Them in 2026) Read More »
For a marketing agency in Charlotte, NC, the tension between automation and authenticity is real. On one hand, clients expect speed, scale, and efficiency. On the other hand, they also crave real human voices, genuine stories, and emotional connection. The question becomes: how can agencies deliver both, without sacrificing one for the other? The Rise …
Content Automation vs. Authentic Messaging: Striking the Balance in PR Read More »
With social media platforms constantly changing their algorithms, policies, and audience behaviors, managing public perception has become a moving target. What worked five years ago — or even last year — doesn’t necessarily work today. Reputation management once relied heavily on press releases, media relations, and carefully crafted crisis statements. However, as online engagement becomes …
How Reputation Management is Evolving in the Wake of Social Media Changes Read More »
Whether it’s a local news segment or a national broadcast, a media interview can make or break your public image. Even the most experienced professionals can stumble under pressure – saying too much, too little, or simply missing the mark. The good news? With the right Charlotte media training, you can avoid those pitfalls and …
5 Common Media Interview Mistakes and How Charlotte Media Training Fixes Them Read More »
Too often, small and mid-sized businesses treat media relations like paid advertising. They expect guaranteed coverage, glowing reviews, or a quick sales boost. But media relations is about cultivating trust, credibility, and relationships—not buying space. Keep reading to discover what local businesses get wrong about media relations and how Charlotte media training from McKeeman Communications …
What Local Businesses Get Wrong About Media Relations (And How to Fix It) Read More »
Some say integrated media marketing belongs in the past, but modern brands know otherwise. Today’s audiences expect consistent, authentic messaging across every platform. Whether through social media, press coverage, events, or digital campaigns, integration ensures your story is clear and credible. If you are ready to align your brand’s voice, start evaluating your strategy with …
Partnering with a PR agency brings intentional storytelling, regional insight, and crisis-ready support when you need it most. Whether you are expanding, rebranding, or just aiming to connect more meaningfully with your audience, our PR agency, located in Charlotte and Raleigh, offers the local knowledge and creative muscle to help you shine. At the end …
Storytelling isn’t just fluff, but how we remember things. When you tell a story, you make your message resonate, spark emotions, and build trust. For our PR firm, with offices in Charlotte and Raleigh, weaving stories into campaigns turns promotional messages into human connections. It’s why clients remember not just what you say, but how …
Media reputation is fragile and opportunities are fleeting. Whether you’re a CEO, nonprofit leader, or local entrepreneur, Charlotte media training equips you to speak with confidence, credibility, and clarity. Keep reading to learn more about why it matters now more than ever with McKeeman Communications! The Changing Media Landscape We’re in the era of 24/7 …
Unlocking business growth means creating harmony across PR, digital, and social media. When done right, campaigns amplify each other, storytelling feels authentic, and audiences connect emotionally. Keep reading to learn more about how to align PR, digital, and social media strategy for growth with McKeeman Communications, a Raleigh marketing agency. Why Alignment Is Non-Negotiable for …
How to Align Your PR, Digital, and Social Media Strategy for Business Growth Read More »