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Make It Grand: Marketing Agency in Charlotte NC

What Local Businesses Get Wrong About Media Relations (And How to Fix It)

Media Relations / By

Too often, small and mid-sized businesses treat media relations like paid advertising. They expect guaranteed coverage, glowing reviews, or a quick sales boost. But media relations is about cultivating trust, credibility, and relationships—not buying space. Keep reading to discover what local businesses get wrong about media relations and how Charlotte media training from McKeeman Communications …

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National Media for Your Brand: It’s Not a ‘No’… Just a ‘Not Yet’

Integrated Marketing Is Not Dead: Why Modern Brands Still Need a Strategic Communications Plan

Public Relations / By

Some say integrated media marketing belongs in the past, but modern brands know otherwise. Today’s audiences expect consistent, authentic messaging across every platform. Whether through social media, press coverage, events, or digital campaigns, integration ensures your story is clear and credible. If you are ready to align your brand’s voice, start evaluating your strategy with …

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Charlotte Media Training For Your Brand

Why Charlotte Media Training Is a Must in 2025

Media Relations, Public Relations / By

Media reputation is fragile and opportunities are fleeting. Whether you’re a CEO, nonprofit leader, or local entrepreneur, Charlotte media training equips you to speak with confidence, credibility, and clarity. Keep reading to learn more about why it matters now more than ever with McKeeman Communications! The Changing Media Landscape  We’re in the era of 24/7 …

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How to Align Your PR, Digital, and Social Media Strategy for Business Growth

Business, Public Relations / By

Unlocking business growth means creating harmony across PR, digital, and social media. When done right, campaigns amplify each other, storytelling feels authentic, and audiences connect emotionally. Keep reading to learn more about how to align PR, digital, and social media strategy for growth with McKeeman Communications, a Raleigh marketing agency. Why Alignment Is Non-Negotiable for …

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How Real Estate Agents Can Use PR to Boost Sales

How Real Estate Agents Can Use PR to Boost Sales

Public Relations / By

Real estate isn’t just about listings. It’s about relationships, reputation, and resonance. Savvy agents know that well-timed public relations can fuel trust, generate leads, and ultimately close more deals. Keep reading to explore how partnering with a PR agency can elevate your visibility, boost credibility, and help you stand out in a crowded market with …

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Is Traditional PR Dead The Future of Media Coverage in a Digital World

Is Traditional PR Dead? The Future of Media Coverage in a Digital World

Public Relations / By

Digital platforms have revolutionized how stories are told. A tweet can spark as much buzz as a front-page feature, and a TikTok video might light up faster than any broadcast segment. Yet, the core of PR remains unchanged. Modern audiences still crave authenticity. They want real voices, behind-the-scenes glimpses, and genuine connections. That’s not something …

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What to Do When Your Brand Goes Viral for the Wrong Reasons

What to Do When Your Brand Goes Viral for the Wrong Reasons

Media Relations, Social Media / By

Virality can be a double-edged sword. One minute, your brand is coasting along. The next, you’re trending for all the wrong reasons. From a controversial ad to a customer service mishap caught on video, it takes just moments for reputational damage to spiral. If your brand suddenly finds itself at the center of unwanted online …

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Marketing in a Recession Strategies That Keep Brands Thriving

Marketing in a Recession: Strategies That Keep Brands Thriving

Brand Marketing / By

Economic downturns can feel like an uphill battle for businesses of all sizes. While some organizations freeze operations, others pivot with precision and often come out stronger. The secret? A thoughtful, recession-proof marketing strategy that meets audiences where they are.  For companies navigating uncertain times, working with a trusted marketing firm can provide stability and …

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