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February 2026

charlotte media training - media relations

What to Do Before You Pitch: A Simple Checklist for Better Media Coverage

Whether you’re preparing for your first interview or pitching an important story to the press, preparation is the difference between a missed opportunity and meaningful media coverage.  Done right, media interaction can elevate your brand, grow awareness, and strengthen credibility. But journalists don’t have time for unclear messages or unprepared spokespeople. This checklist walks you …

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What 2025 Taught Us About Social Media – And How Brands Should Pivot in 2026

Social media in 2025 shifted at an unprecedented pace. From emerging platform trends to heightened demands for authenticity and community-driven content, brands were tested in new ways – needing a Charlotte marketing agency more than ever.  As we look ahead to 2026, understanding the lessons of the past year will be critical for brands looking …

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