Over the years, our team has conducted dozens of crisis and issues management trainings and managed hundreds of client issues and crises. One of the most critical learnings has been the importance of identifying and addressing the issue before it escalates into a full-blown crisis. But…what if you don’t – what’s the playbook? How do …
Seasonal changes impact consumer behavior more than we realize. As businesses, adapting your marketing strategies to these changes ensures you stay relevant and in demand. Let’s explore why seasonal marketing adjustments are vital and how to approach them effectively with McKeeman Communications, an expert marketing agency. Why Seasonal Marketing Matters Understanding your audience’s needs is …
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As the back-to-school season approaches, businesses face a surge in activity, from retail to education-focused industries. For brands, it’s a critical time to ensure their reputation stands strong amid the rush. By proactively managing your brand’s image, you can handle the influx of customer interactions while maintaining a positive public perception. Here’s how to prepare …
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