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May 2018

Confessions of a Former News Producer: One Local Reporter’s Take on The Changes That Could Win You Media Coverage

Leave a Comment / Brand Marketing, Journalism, Media Relations, Public Relations / By

My Q&A with WRAL’s Sloane Heffernan Sloane Heffernan and I met when I was a budding news production assistant at WRAL-TV in Raleigh, NC. Still to this day, Sloane’s infectious smile, pixie haircut and Boston accent makes everyone want to be around her and share their stories. She has been a reporter with the station …

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Confessions of a Former News Producer: Two Secrets to Helping Reporters and Producers Tell Your Story

1 Comment / Brand Marketing, Journalism, Media Relations, Public Relations, Uncategorized / By

I’m not going to lie. TV news is hard. I’m sitting here pondering all of the chaos probably going on at my former station right this second: “one shot” ringing out over the scanner, the news chopper flying over a midday police chase or house fire, a Presidential tweet, etc. You get the picture – …

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