Spring’s here and with it, a wave of grand openings, rebrands, and fresh starts. Whether you’re putting up the open sign for the first time or making a big splash in a new market, one thing’s for sure: winging it is not a strategy.
We’ve seen openings that pack a line around the block and others that fall a little flat. So, how do you make yours buzzworthy? A few go-to tips (with a seasonal twist):
🌸 Talk Like a Local
Reference what locals care about: neighborhood names, landmarks, inside jokes. Speak their language, not your brand guide’s.
📅 Build Buzz Early
Give yourself 30-60 days pre-open to plan and build buzz in the community. Sneak peeks, behind-the-scenes content, and countdowns build the hype that drives the opening week sales.
📲 Get Influencers in the Mix
Local partnerships = market credibility. From social influencers to community influencers, invite them in, treat them well, and let the authentic buzz do the talking.
📰 Don’t Sleep on Local Media
The press isn’t dead, it’s just different. Think digital newsletters, community blogs, event roundups. Know what your audience actually reads and share your story there.
🔄 Reflect + Refresh
What worked last time? What flopped? Tweak your playbook to make your opening unforgettable.
And if you need a team to help pull it off, you know where to find us.