LinkedIn isn’t just for job seekers anymore. It’s one of the most underrated tools in your brand-building toolkit for both B2B and B2C businesses. LinkedIn gives you a seat at the table with decision-makers where they’re already looking for industry trends and opportunities.
Think of it as your digital handshake: building trust and making connections that spark conversation.
Like all social platforms, building a presence can take time – but you have to start somewhere! Here are our top tips for building a LinkedIn business profile that feels authentic:
🛜 Tap into your network. Your business page doesn’t have to start – and grow – from scratch. Invite your existing connections to follow your business page for a quick win at no cost. Your friends and colleagues already believe in you, so they’re likely to cheer on your brand, too.
🧠 Share smart, not salesy content. Hear this loud and clear – people aren’t on LinkedIn to be sold to. They are looking for insight, inspiration, and a point of view. Establish yourself as a thought leader, and the leads will follow.
🧍♀️ Be a person, not a pitch. No matter the platform, the best-performing brands sound like real people. Be sure to engage authentically as both yourself and your company to boost visibility and create genuine connections.
LinkedIn is more than just a profile. It’s an opportunity to show your value beyond just the products and services you offer. Leverage your expertise, connect, post, and engage – your next big lead might be just a click away.