The right PR agency can be a game-changer for your business but knowing where to start and what to look for can be overwhelming. Should you look for a boutique agency or a national firm? Focus on teams with a specific niche?
No matter what, you want a team that shares your values, prioritizes your capacity and shows up ready to deliver real results – a strategic partner, not just a vendor.
With 30 years of experience working with clients, we’ve heard a thing or two about what makes a great partner stand out from the rest. Regardless of who you choose to work with, here are the things you deserve from your agency:
- Strategy that starts with listening.
Before we send a pitch, post a reel or write a press release, we take the time to get to know your business – your goals, your challenges, your “what ifs.” Once we truly understand your business, we can bring our best thinking to the table and build a strategy that works for both the greater good of your company and your definition of success.
- Clear, proactive communication.
We know your time is valuable, so we work hard to use it effectively. You deserve communication that’s clear, timely, and tailored to your needs. A good partner gives you all of those things early and often, so you can focus on running your business, not chasing progress reports.
- Thoughtful adaptability.
We understand the real-world pressures you’re juggling, and as an extension of your team, we step into your shoes and act accordingly. A best-fit partner knows when to lead, when to lean in, and when to rechart the course – always driving for what actually moves the needle.
At the end of the day, good PR isn’t just about visibility – it’s about trust and buildingrelationships that inspire. The relationship with your agency should be no different. You deserve a partner who is just as invested in your success as you are.