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September 2025

Make It Grand: Marketing Agency in Charlotte NC

What Local Businesses Get Wrong About Media Relations (And How to Fix It)

Too often, small and mid-sized businesses treat media relations like paid advertising. They expect guaranteed coverage, glowing reviews, or a quick sales boost. But media relations is about cultivating trust, credibility, and relationships—not buying space. Keep reading to discover what local businesses get wrong about media relations and how Charlotte media training from McKeeman Communications …

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National Media for Your Brand: It’s Not a ‘No’… Just a ‘Not Yet’

Integrated Marketing Is Not Dead: Why Modern Brands Still Need a Strategic Communications Plan

Some say integrated media marketing belongs in the past, but modern brands know otherwise. Today’s audiences expect consistent, authentic messaging across every platform. Whether through social media, press coverage, events, or digital campaigns, integration ensures your story is clear and credible. If you are ready to align your brand’s voice, start evaluating your strategy with …

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