Client Service/Strategy
Thought partnership and best thinking
Thought partnership and best thinking
We believe in a partnership - not a transaction - and always work to position your brand in the best light possible. As a thought partner, we provide predictive thinking on strategy, experience-based perspectives, curiosity about key issues and we challenge the “business-as-usual” assumptions. We listen first and provide our best thinking, even if it’s unpopular.
Audit communication channels + processes
Audit communication channels + processes
By reviewing the current “as-is” state of your brand’s communications channels and external and internal processes, we can help you identify gaps, improve value, and enhance brand awareness and effectiveness.
Create scorecards to track KPIs
Create scorecards to track KPIs
Not all metrics are created equal. We help you choose key performance indicators that align with your business objectives, and we create an organized data dashboard to track, measure and analyze progress overtime.
Develop strategic calendars to align marketing/PR efforts
Develop strategic calendars to align marketing/PR efforts
The strategic planning process can feel a little ~extra~ at times. Let us help you magnify your marketing and PR efforts by developing a 360 degree calendar broken down by sequencing, services, channels and tactics that work in tandem with your business goals.
Media Relations
Story mining +
pitch strategy
Story mining + pitch strategy
What is your story, how do you tell it and who do you tell it to? We help you unearth your “why” and identify the right platform to share your story to ensure we’re reaching audiences that impact your bottom line.
Research + material development
Research + material development
Just because you don’t have an announcement or event, doesn’t mean you don’t have something valuable to say. Our team researches timely news angles that reporters want to pursue and audiences want to hear.
Then we determine the best approach to telling that story and even prep you for a potential interview.
Outreach +
follow up
Outreach + follow up
Our media relations team lives and breathes news media and has nearly 25 years of local news experience combined. We have real relationships with reporters who often come to us for story ideas.
We also ensure a clear line of communication between our team and the right reporter to not only land coverage but also continue to build a relationship of trust for your brand.
Monitoring +
reporting
Monitoring + reporting
We got coverage - great! But, what does that mean for your business? Our team looks beyond the reach and paid ad value, and leverages resulting news coverage so it can go further to boost brand reputation and credibility.
Social Media Management
Content
strategy
Content strategy
We believe in a partnership - not a transaction - and always work to position your brand in the best light possible. As a thought partner, we provide predictive thinking on strategy, experience-based perspectives, curiosity about key issues and we challenge the “business-as-usual” assumptions. We listen first and provide our best thinking, even if it’s unpopular.
Content development + execution
Content development + execution
Our goal is to be as proactive as possible to allow for in-the-moment and timely additions to your posting strategy. To do this, we plan all content a month in advance to ensure accuracy, creativity and message diversity. After clients provide feedback, we coordinate and ensure the posting of each message.
Monitoring + community engagement
Monitoring + community engagement
The social world moves quickly and everyone wants to be heard. To allow for conversation and even customer recovery, our team monitors client platforms daily. We look for ways to get feedback, educate and enhance the relationships between your brand and your customers.
Performance evaluation + reporting
Performance evaluation + reporting
We track our successes and opportunities monthly to ensure we’re keeping a pulse on the trends and challenges for you and your business. We evaluate what’s working and ways we can improve to support your business goals.
Influencer Relations
Campaign
strategy
Campaign strategy
People trust other people over brands. This is why influencer relations is a growing way brands build affinity and trust with their customers.
We tailor each campaign partnership to meet your business goals and budget, and will optimize messaging and tactics that will work best for your target audience. If you’re looking to increase product awareness, drive sales or grow your audience in a new market – then this is the right approach for your brand!
Research influencer
profiles
Research influencer profiles
Discovering the right influencers for your brand and campaign goals is the most important step. It’s crucial to keep in mind that not every influencer is the right person for the job - even if they have 1 million followers. Our team looks at numerous metrics to determine the right advocate for your brand. We cultivate relationships with a large network of macro, micro and nano influencers that produce authentic, engaging and unique content.
Outreach +
coordination
Outreach + coordination
Let us take care of the communication and monitoring! We will advocate for your brand with every step of the process and work to build a relationship with each influencer that’s based on trust.
Performance evaluation + reporting
Performance evaluation + reporting
With each campaign comes a number of ways to determine success. Was it an influencer who helped drive awareness (reach) more than traffic (redemptions)? Or maybe it was an influencer that created unique content that spurs a high level of engagement that your brand can repurpose. We track and evaluate these key metrics to determine your ROI and the best approach to future partnerships.
A FEW OF OUR FAVORITE CLIENTS
(We'll let you in on a little secret - all of our clients are our favorite!)
We're Local!
