PR Agency Services | Social Media & Influencer Management

Services

Strategy

Brand Marketing Strategy

We step into your shoes to better understand your brand’s purpose, strengths, and opportunities. We then create an integrated marketing plan that encompasses all active marketing channels working in alignment to support your business goals.

Marketing Channel Strategy

We audit your selected marketing channel (media, social media, etc.) to determine where to maximize and where to improve. Then we create a specialized strategy for that channel that is aligned with your marketing department's focus.

Campaign Strategy

We learn more about the intent of your campaign and which marketing channels you’d like to utilize. Then we tailor a campaign strategy to help achieve your intended goals.

Media Relations

Story mining +
pitch strategy

Story mining + pitch strategy

What is your story, how do you tell it and who do you tell it to? We help you unearth your “why” and identify the right platform to share your story reaching audiences that impact your bottom line.

Research + Development

Just because you don’t have an announcement or event, doesn’t mean you don’t have something valuable to say. Our team researches timely news angles that reporters want to pursue and audiences want to hear.

Then we determine the best approach to telling that story and even prep you for a potential interview.

Outreach +
follow up

Outreach + follow up

Our media relations team lives and breathes news media and has more than 30 years of local news experience combined. We have real relationships with reporters who often come to us for story ideas.

We establish clear lines of communication between our team and the right reporter to land coverage and build a relationship of trust for your brand.

Monitoring +
reporting

Monitoring + reporting

We got coverage - great! But, what does that mean for your business? Our team looks beyond the reach and paid ad value, and leverages resulting news coverage so it can go further to boost your brand reputation and credibility.

Social Media

Content Development

We recommend a monthly content cadence and build the content a month in advance. We ensure accuracy, creativity, and message + asset diversity. After clients provide feedback, we schedule the content and ensure it goes live.

Asset Development

Based on need, we build tailored shot lists to ensure we have appropriate imagery, video and more to support your content strategy. We then either capture content on site or work with a photographer to execute the shoot.

Community Building

We recommend a specific cadence for monitoring your profile + engaging with your audience to allow for conversation, feedback and customer recovery. We also research, follow and engage with local business pages, schools, non-profits, etc.

Reporting

We recommend key performance indicators and track our progress accordingly. We then recommend opportunities to maximize and improve in support of your business goals.

Influencer Marketing

Campaign Development

Based on your business goals, we create outlines for each potential partnership that include product/messaging focuses, content deliverables, and timing.

Research + Coordinate

We research specific content creators that best align with your brand’s voice, niche, and audience. We then reach out to introduce the brand, gauge interest, and align on campaign objectives.

Reporting

We recommend key performance indicators and track the influencers’ results accordingly. We then recommend how to engage the partner moving forward in support of your business goals.