Letter from Kim
Hey there.
I’m Kim – founder, owner, and CEO of McKeeman Communications. I started this agency over 30 years ago with two real goals:
- Use communications and PR to solve real-world business problems.
- Build something different from the typical agency model.
How do we do that?
- We’re intentional about best-fit clients and team members.
- We define those through our core values.
- We aim to be a true extension of every client, and we make sure they know how much we appreciate their business.
- We value our team members and their growth more than the bottom line.
We’re not a traditional PR agency, and we like it that way. We also understand that we might not be the best fit for every client, and that’s okay too. Just like you, we’re all about finding the right partnerships that allow us to grow and succeed together.
Whether you’re looking for high-value media hits, help with localizing your brand, entering a new market, getting media training, social media strategy, or event planning, we’d love to connect. We’re genuinely curious about your business and what drives you, and we’ll listen first, ask questions second, and share our best thinking.
Thanks for visiting! I hope we’ll have the chance to connect soon.
Kim McKeeman
ABOUT OUR
MARKETING AGENCY
We are an integrated public relations agency in Raleigh and Charlotte, North Carolina, best known for our approach to client service and creative problem-solving. Our team is energized by opportunities that allow us to help brands with a business problem: damaged brand reputation, lack of brand awareness in a new market, PR execution without a strategy, or simply a lack in team capacity to get all the things done. We specialize in transforming public perceptions and fostering relationships through our comprehensive PR agency offerings.
A Marketing Agency Committed to Building and Protecting Your Brand
At McKeeman, we treat your business like our own. Do you need your brand to stand out positively in a crowded market? Do you need help establishing clear communication processes for crisis and reputation management issues? Do you need expertise and support with landing media coverage that moves the needle?
Whether we're helping business owners identify and communicate what makes them different or determining a better way to connect with your customers (Facebook, Instagram, TikTok, oh my!), our team at McKeeman is here for you. For us, your business is a partnership, and we’re honored when clients put their trust in us.
At the end of the day, we’re storytellers. Tell us your story and let us show you how we can help.
Social Media
Which platforms are my customers on? What do I do with these comments? Why does no one like my page? Why are my followers not reacting to my posts? There’s Facebook, LinkedIn, Instagram, Twitter, TikTok – oh my! Where do you even start? We’d like to partner with you to ease your social woes and allow you to get back to what you do best – running your business.
Media Relations
How do I tell my story? What do I do to get the media to notice? What if they want to do an interview - what do I say? We partner with our clients to help them find the right platform, reach the right audience and tell their story in an effective way. And remember… just because you don’t have an announcement or event doesn’t mean you don’t have something valuable to say or an important story to tell.
Crisis & Issues Management
Worried an employee’s mistake could ruin your company’s reputation? Have a Facebook complaint you’re concerned could go viral and ignite a media firestorm? What do you do? Let’s face it, tackling a crisis situation is not only daunting, it can be downright scary. We say – have a plan.
Event Management
How do I make a splash with my grand opening? What does success look like? Who handles catering, setup, cleanup? We’re a team of type A personalities, so let us take your event (and all its little details) to the next level. From soup to nuts, we can manage, market, and even handle clean up. All you need to do is look your best.
Brand Development & Creative Services
What is my company’s brand? What’s our message? Is our look working and does it attract customers? Whether starting from scratch or needing a modern update, we can work with you to help tell your visual story through logo design, marketing collateral, website development and video.
Influencer Marketing
Why is influencer marketing relevant for my brand? Which influencers are the right fit? How can I maximize my investment? Do more followers mean more ROI? Influencer marketing is one of the most popular and effective forms of digital advertising –and an important part of any brand’s marketing mix. It’s a best bet for connecting with customers via channels they already know and trust. We tailor each campaign to meet our client’s business goals with a relevant, specialized audience at a much lower investment than traditional advertising.
A FEW OF OUR FAVORITE CLIENTS
(We'll let you in on a little secret - all of our clients are our favorite!)
We're Local!
