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What’s My Social Media ROI?

By Whitney Williams | June 7, 2017

Like a post. Share a post. Comment on a post. Most people and businesses can catch on quickly to the dos and don’ts of social media, but have trouble understanding the “why” behind the “what.” Why do I need to care about engagement? Why do I want to grow my page likes or follower count? […]

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5 steps to avoiding crisis situations

By Kim McKeeman | May 18, 2017

Spoiler alert: it all begins with a simple issue. Believe it or not, avoiding a viral scandal or becoming the punch-line in late-night entertainment shows is manageable. The key lies in anticipating and solving issues through several simple — but not easy — steps. Make issue-solving core to your company culture. Practice and celebrate an issue-solving mentality. […]

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The 80/20 Rule of Crisis Management

By Kim McKeeman | April 26, 2017

Spoiler Alert: It All Starts With A Simple Issue We’ve seen some doozies recently in the news when it comes to companies behaving badly. It’s easy to think that those PR faux pas just happened out of the blue – after all, isn’t that what crises are?  Unpredictable situations, and you simply need to buckle […]

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How to SPRING up your communication in 5 minutes

By Caroline Schmid | March 30, 2017

Yes. I did, unfortunately, just use an overused seasonal pun. But when spring cleaning is on the brain, what better time is there to spruce up your writing so that, you know, people actually READ it. As PR/communications professionals, we sometimes (ok, most of the time) overanalyze our language which results in flowery language, too […]

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In five years I’ll be …

By Whitney Williams | March 7, 2017

Five years. To me, that seems like a long time when you break it down. Just one year: three hundred and sixty-five days, 52 weeks, and 8,760 hours. However, time flies…whether you’re having fun or not. Five years ago, I was a recent grad from East Carolina University. I was newly single, wanting to be […]

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