As a restaurant owner , you likely spend a great deal of time and money trying to attract new customers via social media. That’s a smart part of your restaurant PR strategy, but Raleigh, NC, restaurants also have to pay attention to trends. In other words, you can’t get too comfortable doing what’s always worked because social media changes often.
A few trends that our social media management experts they are worth following in 2023 include:
No More Copy/Paste
Copy/paste content is on the way out. Today, social media users want to see truly original content. Whether that’s a brain dump, DIY video, or an open conversation with others, your viewers want to see your personality shine through in your social media.
More User Generated Content
User generated content has always been valuable in the digital marketing world. However, your restaurant PR strategy should be focused on attracting and working with influencers that already have a following you want to target. In the old days of UCG, it was all organic. Now, you can easily find a micro influencer and pay them to spread the word.
YouTube shorts are quickly catching up to Tik Tok’s short-form video platform in terms of popularity. A YouTube short series is something your social media management firm might recommend if you’re looking to share specific information about your restaurant in a way that’s fun and engaging.
The Rise Of Artificial Intelligence
Unless you’ve been hiding under a digital rock, you’ve likely already seen tons of AI-inspired content. If you’re using video, for example, you can use an artificial intelligence to create a custom background that might make your content more visible and appealing. AI can also help you create original and royalty-free images that you can use on your website and social media.
Closed Door Content
Closed-door (or gated) content is premium content reserved for your most connected followers. You might use gated content in your restaurant PR strategy by offering exclusive recipes for paid premium users.
Stories no longer have to start at the beginning and end at the end. Today, you can easily begin in the middle of your tale and then backtrack without losing people’s attention. This means you can engage your followers with the most interesting details right from the beginning.
So, how many of these trends are you keeping up with in your current social media strategies? If none, it’s time to revisit the way you handle your social media accounts. Remember, if you’re communicating to yesterday’s customer, you won’t grab the attention of today’s consumer.
If you’re looking for a social media management firm to take your restaurant PR efforts to the next level, contact Raleigh, NC-based McKeeman Communications today.