Chuy’s, a Tex-Mex restaurant based in Austin, has engaged McKeeman Communications to bring their unique brand and culture to the new South Charlotte Waverly Development. The official opening is planned for December 2016.
This project marks the second Chuy’s grand opening this year where McKeeman Communications has provided integrated marketing communications support for the Tex-Mex fan favorite. And, it’s the fourth market entry where Chuy’s has enlisted McKeeman’s leadership and local market support.
“We might just have a little ‘green chile’ in our DNA,” said Kim McKeeman, owner and CEO of McKeeman Communications. “The Chuy’s brand is a true culture fit for our team, and we’ve enjoyed every opportunity we’ve had to introduce their Tex-Mex authenticity to our Carolina neighbors.”
Chuy’s is committed to serving authentic, made-from-scratch Tex-Mex every day. The Charlotte Chuy’s in Waverly will have the same fun, family-friendly vibe and funky feel patrons have grown to love for almost 35 years. And, Chuy’s is committed to providing a truly unique restaurant in each community. The Chuy’s team has a saying, “If you’ve seen one Chuy’s, you’ve seen one Chuy’s.”
“Our partnership with McKeeman has been invaluable. Their passion for our unique brand and culture, along with their creative connections in their Carolina communities is exactly what we look for in an agency partner,” says Holly Robbins, Chuy’s marketing manager.
Founded in 1982 in Austin, Texas, Chuy’s serves authentic Tex-Mex food in an eclectic atmosphere full of color and personality. The menu offers family recipes from south Texas, New Mexico and Mexican border towns, all made to order from the freshest ingredients. Chuy’s has the reputation as the most fun and friendly spot to eat real Tex-Mex at a great price. For more information, visit www.chuy’s.com and their Charlotte Facebook page.
About McKeeman Communications
Headquartered in Raleigh with offices across the Carolinas and in Nashville, McKeeman was founded more than 20 years ago with a simple vision. Provide authentic PR and communications solutions to problems that keep their clients “up at night.” The award-winning team ensures client success through their unique approach to PR, marketing, social media, media relations and more. For more information, visit McKeeman Communications and follow them on Twitter, Instagram, Facebook, and LinkedIn.