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Is There Such A Thing As Recession-Proof Marketing?

As interest rates continue to rise, the housing market slumps, and supply-chain issues plague the United States, many people are bracing for recession. But this does not mean that you should cancel your marketing budget. Instead, look for marketing verticals that allow you to reach your customers where they are and with the sentiments they …

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Our CEO went live!

Our CEO, Kim, sat down with Jody Sutter, Founder and Owner of The Sutter Company, for a LinkedIn Live Series to talk about our agency’s customer journey. Really digging in on our key customers’ questions and needs has helped us get in front of clients – current and new – and opportunities. Watch the Video!
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Hyper-Local Marketing: A Brief Explanation Of A Targeted Approach

Hyper-local marketing is outreach on an extremely niche scale. Instead of identifying a specific demographic based on customer traits, hyper-local marketing focuses on the geographic region. Many PR firms in Charlotte, NC utilize this marketing approach for businesses looking to reach others in their immediate area. There are many benefits of hyper-local marketing. These include: …

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Social Media Management Is Not For Interns

Your company’s social media strategies are an important part of its success. Although it is tempting to utilize the innate understanding of social media that your intern or youngest employees no doubt have, being able to navigate the business side of social media is a job best left to someone with more experience. While we …

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North Carolina PR Agency McKeeman Communications Welcomes Three New Mavens

Raleigh, N.C., September 2, 2022 – McKeeman Communications is proud to announce three new faces joining its boutique, integrated public relations agency: Mykayla Capeles, Zoe Traynor, and Jocelyn Clendening. McKeeman is based in Raleigh, N.C., serving food, beverage, nonprofit and other various clients across the Southeast. “We are delighted to welcome  these young professionals,” said …

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SEO Strategies For SMBs

Whether you’ve partnered with PR firms in the Raleigh area in the past or handle your customer engagement in-house, search engine optimization is an important part of your marketing plan. Fortunately, you do not have to have an SEO certification to implement some simple strategies that will make your website a strong contender during a …

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