McKeeman Communications

 

What you think a TV reporter wants vs. what they really want

Who, what, where, why and when? The five “W”s are the foundation of journalism, but with the evolution of media and the 24-hour news cycle, there’s a lot more that goes into it – especially when you’re competing with breaking news and thousands of other pitches. You Think: Reporters want to […]


Confessions of a Former News Producer: What it Takes to Get Media Coverage

Calling the media to get your event covered? I can hear your groans from here. As a former news producer, I was often the person on the other end of the phone trying to let you down gently, “No, we won’t be able to attend your event today.” I promise, […]


Meet Our Newest McKeeman Maven, Katie Parker

McKeeman Communications, a 23-year agency specializing in public relations and communications, is proud to announce that Katie Parker has joined the company as a senior account executive and media relations manager. An Emmy-nominated television news veteran, Parker spent the past 13 years working in broadcast news in Charlotte and Raleigh, NC. […]


4 Ways to “Foster the Love” in your Business/Agency Relationship

This is part two of a three-part series on healthy, successful business relationships between companies and outsourced partners. Part one focused on finding your best client/PR agency fit. As business professionals, we work with outsourced partners with specific expertise. Like personal relationships, business partnerships need time, attention, and, yes, a little […]


McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited

McKeeman Communications Announces Four New Clients: F&D Huebner, Dixon Foods Group, ParVentures and Futures Unlimited    JANUARY 29, 2018—McKeeman Communications, a public relations agency headquartered in Raleigh, NC with another office in Nashville, TN, announces four new accounts within the food and beverage industry. These public relations client partnerships were […]


Three Realities That Cut Your PR Agency Search Time in Half

First, Get the Right Fit Partner This is part one of a three-part series on healthy, successful business relationships between companies and outsourced partners. Spoiler alert: you won’t be finding any agency-client horror stories here. Helpful tips? Yes indeed. Ready for some straight talk? We’re all busy executives and business […]


5 Ways to Rock Social & Really Connect with Your Audience

McKeeman Communications knows how to connect and converse to get you the publicity you want for your Nashville business or nonprofit. McKeeman Knows How to Tap Into Social What if we were to tell you that there’s lots more to social media that you haven’t discovered, and it’s really not […]


How to Find a Nashville PR Firm

So you’ve done a Google search for ‘Nashville PR firms.’ There had to be a reason you searched: you want to publicize your work with a local nonprofit; you’ve introduced a new product and need exposure; or perhaps you’re in the throes of a crisis and need help deciding what […]


McKeeman Communications: Your Full-Service Nashville Public Relations Firm

Get your story out there with help from the pros at McKeeman Communications. We partner with our clients to provide fresh, vibrant messaging that motivates. It’s interesting to think about all of the reasons why a business or organization may benefit from the services of a Nashville PR firm. If […]


Do These Three Things When Your Business is Facing a Crisis

Suffering from a Nashville public relations snafu? Learn three tactics that can help manage any crisis; then find out how to plan ahead for specific crisis situations. Today when people hear that a business or organization faced a crisis, thoughts usually go straight to social media: they think it must […]