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Overcoming Fear: Calling a Newsroom’s Assignment Desk

By Katie Parker | September 17, 2018

As I’ve laid out some of the inner workings of the newsroom the past few months, many of my new PR colleagues have expressed to me the same fear: calling the assignment desk. Many have run into the same issues, connecting with an assignment editor who doesn’t have the time to talk, being told flat […]

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McKeeman On The Move: NC-Based McKeeman Communications Closes Out Summer with Three New Charlotte Clients

By Admin Mckeeman | August 10, 2018

August 10, 2018 – McKeeman Communications, a Raleigh-based public relations agency with another office in Nashville, T.N., is excited to announce three new diverse client partnerships. The new partnerships include two clients from the food and beverage industry, Hissho Sushi and Showmars, as well as Drybar, a popular chain of blowout salons building momentum across […]

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Know Who You're Pitching To: How a News Assignment Editor Makes Your Story Happen

By Katie Parker | August 10, 2018

Through the Eyes of WSOC-TV’s Annmarie Rosenquist Before I became a news producer, I was an assignment editor. I learned from some of the industry’s best in Raleigh, N.C. at WRAL-TV and Spectrum News. This position taught me how to find news, distinguish the best stories from the duds and interpret cop-speak over shoddy police […]

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Social Media Feedback is a True Business Gift

By Whitney Williams | July 31, 2018

I know, it’s a tough message – we want you to embrace your haters on social media.  I can already see the eyes rolling. When we’re confronted with the online criticism, your instincts may tell you to pick a fight or delete and ignore. But let me ask you this. What if you saw your […]

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Confessions of a Former News Producer: One Local Reporter’s Take on The Changes That Could Win You Media Coverage

By Katie Parker | May 17, 2018

My Q&A with WRAL’s Sloane Heffernan Sloane Heffernan and I met when I was a budding news production assistant at WRAL-TV in Raleigh, NC. Still to this day, Sloane’s infectious smile, pixie haircut and Boston accent makes everyone want to be around her and share their stories. She has been a reporter with the station […]

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Charlotte, North Carolina, USA uptown skyline at twilight.
Raleigh, North Carolina, USA skyline.
Durham, North Carolina, USA downtown skyline at twilight.
Nashville, Tennessee, USA downtown city skyline on the Cumberland River.