McKeeman Communications


The 80/20 Rule of Crisis Management

Spoiler Alert: It All Starts With A Simple Issue We’ve seen some doozies recently in the news when it comes to companies behaving badly. It’s easy to think that those PR faux pas just happened out of the blue – after all, isn’t that what crises are?  Unpredictable situations, and […]

How to SPRING up your communication in 5 minutes

Yes. I did, unfortunately, just use an overused seasonal pun. But when spring cleaning is on the brain, what better time is there to spruce up your writing so that, you know, people actually READ it. As PR/communications professionals, we sometimes (ok, most of the time) overanalyze our language which […]

In five years I’ll be …

Five years. To me, that seems like a long time when you break it down. Just one year: three hundred and sixty-five days, 52 weeks, and 8,760 hours. However, time flies…whether you’re having fun or not. Five years ago, I was a recent grad from East Carolina University. I was […]

How I Knew PR Was For Me

When I tell people I work in public relations, I often get one of two reactions: “Oh, you mean advertising?” or “So, you’re like a spin doctor?” No. And no. Admittedly, for a while, I didn’t know how to describe my career choice either. Even when I declared it as […]

Becky’s 2017 Goal? Be More Like Grady

It’s really hard to believe that 2016 is now just a memory. It feels like I was just putting the Christmas tree up and baking cakes (still am). My question is, did I take a breath to enjoy the season? Did I take a breath and enjoy the vacation that […]

Caroline’s Culinary Corner: Triangle Restaurant Week

It’s the most wonderful time of the year – Triangle Restaurant Week! For those who know me, they know that I love (and I mean love) a good meal…especially if that meal is one that I don’t have to make and can enjoy OUTSIDE the comforts of my home and […]

2016: The Year of the Big 4-0

When I take a look back on 2016, what sticks out to me is that it is the year I turned forty. It also comes with mixed emotions. When I turned thirty, I pictured what my life would be at forty: married with kids, a nice home full of dogs […]

Reflecting on 2016: Caroline Schmid

The days may be long but the years are always short As 2016 comes to a close, nothing rings truer than the above statement. Not only did I give birth to my daughter this year (now almost 10 months old!) but I also celebrated 5 years with McKeeman, 6 years […]

What Entertainment Can Teach Us About Storytelling

A few weeks ago, our CEO, Kim did a blog post about The Walking Dead (TWD). So it’s no secret that it’s a rather beloved show by a few team members (myself included). But one thing that always seems to dominate the comments section of every TWD article post-episode is: […]

Chuy’s Appoints McKeeman Communications As Public Relations Agency

Chuy’s, a Tex-Mex restaurant based in Austin, has engaged McKeeman Communications to bring their unique brand and culture to the new South Charlotte Waverly Development. The official opening is planned for December 2016. This project marks the second Chuy’s grand opening this year where McKeeman Communications has provided integrated marketing communications […]