McKeeman Communications


Today’s Special: Media’s calling… now what?

For many business owners, an unexpected call from a reporter is about as fun as being caught going through a red light camera.  To avoid the internal fire drill, we always recommend having a media protocol plan for your business or organization that is simple (remember the KISS philosophy?) and shared […]

Today’s Special: 5 Tips to Grow and Sustain Your Opening

by Kim McKeeman Grand openings, market entries, new product launches – they’re a lot of work.  One restaurant owner described it as “birthing a baby.” I’m not a restaurant owner, but I have opened and rebranded my own business, helped restaurant owners open hundreds of locations and I’ve given birth […]

What’s My Social Media ROI?

Like a post. Share a post. Comment on a post. Most people and businesses can catch on quickly to the dos and don’ts of social media, but have trouble understanding the “why” behind the “what.” Why do I need to care about engagement? Why do I want to grow my […]

The 80/20 Rule of Crisis Management

Spoiler Alert: It All Starts With A Simple Issue We’ve seen some doozies recently in the news when it comes to companies behaving badly. It’s easy to think that those PR faux pas just happened out of the blue – after all, isn’t that what crises are?  Unpredictable situations, and […]

How to SPRING up your communication in 5 minutes

Yes. I did, unfortunately, just use an overused seasonal pun. But when spring cleaning is on the brain, what better time is there to spruce up your writing so that, you know, people actually READ it. As PR/communications professionals, we sometimes (ok, most of the time) overanalyze our language which […]

In five years I’ll be …

Five years. To me, that seems like a long time when you break it down. Just one year: three hundred and sixty-five days, 52 weeks, and 8,760 hours. However, time flies…whether you’re having fun or not. Five years ago, I was a recent grad from East Carolina University. I was […]

How I Knew PR Was For Me

When I tell people I work in public relations, I often get one of two reactions: “Oh, you mean advertising?” or “So, you’re like a spin doctor?” No. And no. Admittedly, for a while, I didn’t know how to describe my career choice either. Even when I declared it as […]

Becky’s 2017 Goal? Be More Like Grady

It’s really hard to believe that 2016 is now just a memory. It feels like I was just putting the Christmas tree up and baking cakes (still am). My question is, did I take a breath to enjoy the season? Did I take a breath and enjoy the vacation that […]

Caroline’s Culinary Corner: Triangle Restaurant Week

It’s the most wonderful time of the year – Triangle Restaurant Week! For those who know me, they know that I love (and I mean love) a good meal…especially if that meal is one that I don’t have to make and can enjoy OUTSIDE the comforts of my home and […]

2016: The Year of the Big 4-0

When I take a look back on 2016, what sticks out to me is that it is the year I turned forty. It also comes with mixed emotions. When I turned thirty, I pictured what my life would be at forty: married with kids, a nice home full of dogs […]